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Growth you can measure.

The Shopify stores we have built, and how we approach growth in the industries we work with: the usual challenge, the layers we connect and the numbers we report on.

Client case studies are added here as engagements complete, and only with each client’s permission.

Our work

Layer
Industry

Showing 45 items

Home Services

From HVAC searches to qualified service leads

HVAC businesses rely on a steady flow of enquiries for AC repair, heating and maintenance. We ran Google Ads to capture that search demand and measured the campaign beyond clicks: 3,040 clicks, 237 phone-call leads and 404 conversions on $9,540 of ad spend in 30 days.

What we measure: Cost per qualified lead, phone-call lead quality, and the rate at which customer enquiries turn into booked HVAC service appointments.

Demand

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Automotive

An automotive campaign that returned 500.56% actual ROAS

Automotive businesses need paid search that connects spend to revenue. We managed the campaign around click-through rate, phone-call leads, spend and actual return on ad spend: a 3.29% CTR, 2.52K phone-call leads and 500.56% actual ROAS on $367K of reported ad cost in 30 days.

What we measure: Actual ROAS, cost per qualified lead, phone-call lead quality, and revenue generated relative to advertising spend.

Demand

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Ecommerce

2,010 conversions for a beauty and skincare brand

Beauty and skincare brands need to reach shoppers who are already searching, without letting acquisition costs run. We reviewed traffic, conversion volume and cost efficiency: about 2,010 conversions from 7,640 clicks at an average $5.74 per conversion, on $11,500 of ad spend in 30 days.

What we measure: Cost per purchase, purchase conversion rate, customer acquisition cost, and advertising spend efficiency.

Demand

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Healthcare

309 conversions for a dental practice

Dental practices need a consistent flow of patient enquiries for treatments, check-ups and specialised care. We monitored clicks, conversions, cost per conversion and spend: 309 conversions from 1,360 clicks at an average $22.67 per conversion, on $7,010 of ad spend in 30 days.

What we measure: Cost per patient enquiry, qualified appointment requests, conversion rate, and cost per acquired patient.

Demand

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Travel & tourism

32 conversions for a travel business

Travel and tourism businesses need to reach people searching for packages, tours and experiences while keeping costs in check. We tracked search engagement, conversion volume and cost per conversion: 2,080 clicks, 127K impressions and 32 conversions at an average €63.25 per conversion.

What we measure: Cost per qualified enquiry, conversion rate, booking enquiry quality, and cost per confirmed booking.

Demand

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Moving services

24 conversions for a moving company

Moving companies need to reach customers searching for residential moves, commercial relocations and local movers. We evaluated search visibility, clicks, conversion tracking and cost efficiency: 1,020 clicks and 24 conversions from 45.1K impressions at an average $49.49 per conversion.

What we measure: Cost per qualified moving lead, quote request quality, lead-to-booking rate, and cost per confirmed move.

Demand

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Ecommerce

368.96% ROAS for a fashion and apparel brand

Fashion and apparel stores need advertising that turns into measurable online sales. We evaluated purchase activity, conversion tracking and actual return on ad spend: 3.61K purchases, about 49.84 conversions and 368.96% actual ROAS on €978 of ad spend.

What we measure: Actual ROAS, cost per purchase, purchase conversion rate, and revenue generated relative to advertising spend.

Demand

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Ecommerce

521.88% ROAS for a fitness and supplements brand

Fitness and supplement brands need paid search that turns into sales at an efficient cost. We evaluated conversion tracking, spend and actual return on ad spend: about 1,900 clicks and 31.98 recorded conversions, with 521.88% actual ROAS on $3,520 of ad spend.

What we measure: Actual ROAS, cost per acquisition, purchase conversion rate, and revenue generated relative to advertising spend.

Demand

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Home Services

174 conversions for a home improvement business

Home improvement businesses need a steady way to reach homeowners searching for renovation, repair and property work. We evaluated search visibility, clicks, conversion tracking and spend: 913 clicks, 9.44K impressions and about 174 conversions on $5,420 of ad spend.

What we measure: Cost per qualified lead, quote request quality, lead-to-booking rate, and cost per acquired customer.

Demand

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Renewable energy

1,970 conversions for a solar energy company

Solar companies need to reach homeowners and businesses interested in panels, renewable energy and lower electricity bills. We monitored search visibility, clicks, conversion tracking and spend: 31.2K clicks, 1.25 million impressions and about 1,970 conversions on $87,600 of ad spend.

What we measure: Cost per qualified solar lead, solar installation enquiry quality, lead-to-consultation rate, and cost per acquired customer.

Demand

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Ecommerce

$13,752 in purchase value for a fashion brand

Fashion e-commerce brands need social advertising that turns into measurable online sales at an efficient cost. We managed the Meta Ads campaign around website purchases, purchase ROAS, reach and conversion value: 13 purchases, 6,862 people reached and $13,752 in purchase value at a 38.94 purchase ROAS in 30 days.

What we measure: Purchase ROAS, cost per purchase, website purchase conversion rate, and revenue generated from Meta Ads.

Demand

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Education

1,035 course registrations for an online education business

Online education businesses need a scalable way to attract prospective students and turn interest into registrations. We managed the Meta Ads campaigns around reach, registration conversions and cost efficiency: 1,035 recorded results, 233,300 people reached and an average cost per result of $19.34 on $20,018 of ad spend.

What we measure: Cost per qualified student lead, cost per registration, lead-to-enrolment rate, and enrolment acquisition cost.

Demand

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Ecommerce

$33,749 in purchase value for a skincare brand

Skincare e-commerce brands need to turn social audiences into paying customers at a profitable return. We evaluated website leads, purchase conversion value, purchase ROAS and cost: $33,749 in purchase value, an average 3.31x purchase ROAS and 234,723 people reached on about $10,208 of ad spend.

What we measure: Purchase ROAS, cost per purchase, purchase conversion value, and customer acquisition cost.

Demand

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Home Services

111 qualified leads for a roofing company

Roofing companies need a steady flow of homeowner enquiries for repairs, replacements, inspections and storm damage. We managed the Meta Ads campaign around lead generation, reach and cost efficiency: 111 leads, 42,962 people reached and an average cost per lead of £5.05 on about £561 of ad spend.

What we measure: Cost per qualified roofing lead, homeowner enquiry quality, lead-to-inspection rate, and cost per booked roofing estimate.

Demand

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Ecommerce

$198K in purchase value for a home furniture brand

Home furniture brands need to turn social engagement into high-value purchases at an efficient cost. We tracked website purchases, purchase conversion value, reach and cost per purchase: 94 purchases, $198,181 in purchase value and 89,486 people reached on about $2,378 of ad spend.

What we measure: Purchase ROAS, cost per purchase, purchase conversion value, and customer acquisition cost.

Demand

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Education

15,009 leads for an online education business

Online education businesses need to attract prospective learners for free courses, webinars and training at scale. We managed the Meta Ads lead campaigns around reach, lead volume and cost efficiency: 15,009 leads, 128,370 people reached and an average cost per lead of $0.12 on about $1,858 of ad spend.

What we measure: Cost per qualified student lead, cost per registration, lead-to-enrolment rate, and cost per enrolled student.

Demand

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Ecommerce

$6,058 in sales for a home decor brand

Home decor e-commerce brands need social audiences that turn into paying customers at a profitable return. We managed the Meta Ads campaign around website purchases, conversion value and ROAS: 83 website purchases, $6,058 in purchase value and a 4.95x purchase ROAS on $1,223 of ad spend in 30 days.

What we measure: Purchase ROAS, cost per purchase, purchase conversion value, and customer acquisition cost.

Demand

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Automotive

556 purchases at 17.22x ROAS for an automotive e-commerce brand

Automotive e-commerce brands selling accessories and aftermarket parts need paid social that turns into profitable purchases. We managed the Meta Ads campaigns around purchase value, blended purchase ROAS and cost per purchase: 556 purchases, kr707,225 in purchase value and a blended 17.22x ROAS on kr41,078 of ad spend.

What we measure: Blended purchase ROAS, cost per purchase, total online purchases, purchase conversion value, and Meta Ads revenue efficiency.

Demand

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Healthcare

465 installs at $0.39 per install for a fitness app

Fitness and workout apps need cost-effective user acquisition across Google Play and the App Store. We managed the Meta Ads app install campaigns around audience targeting, app promotion and cost per install: 465 installs, 26,689 people reached and an average $0.39 per install on $182 of ad spend in 30 days.

What we measure: Cost per install (CPI), total app installs, audience reach, and advertising spend per acquired user.

Demand

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Ecommerce

A light therapy store that shows its results

Solawave sells red light therapy masks, wands and the skincare that goes with them. The store is built to turn a considered, premium purchase into a confident checkout.

What we measure: Conversion rate, average order value and quiz-to-purchase rate.

BrandSystems

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Ecommerce

An IPL store that turns one device into a routine

Nood sells at-home IPL devices alongside razors, serums and exfoliators. The store is built to sell the device, then the kit and the refills that bring customers back.

What we measure: Conversion rate, average order value and subscription take-up.

DemandSystems

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Ecommerce

An earplug store that lets you hear the difference

Loop Earplugs sells reusable earplugs and sleep masks for sleep, focus, events and parenting. The store is built to match each shopper to the right model and grow the basket with bundles.

What we measure: Conversion rate, average order value and bundle take-up.

BrandSystems

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Ecommerce

A functional drinks store built on subscriptions

Spacegoods sells mushroom coffee alternatives, matcha, sleep and hydration blends. The store is built to start shoppers on a starter kit subscription and keep them on refills.

What we measure: Subscription take-up, average order value and repeat purchase rate.

BrandDemandSystems

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Ecommerce

A baby carrier store that sells by stage

Tushbaby sells hip seat carriers, slings and parent gear. The store is built to guide parents to the right carrier for their child's age, then add the straps, packs and attachments that go with it.

What we measure: Conversion rate, average order value and checkout completion.

BrandSystems

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Ecommerce

A cosy apparel store that sells the full set

Comfrt sells slightly weighted hoodies, blankets and loungewear on a headless Shopify storefront. It is built to turn one hoodie into a matching set.

What we measure: Conversion rate, average order value and items per order.

BrandSystems

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Ecommerce

A gummy vitamin store built for the reorder

Goli sells wellness gummies through long-form product landing pages rather than standard product templates. Each page is built to move shoppers to a multi-pack or a subscription.

What we measure: Subscription take-up, average order value and checkout completion.

BrandDemandSystems

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Ecommerce

A home fitness store that sells the whole studio

Flo Pilates sells a foldable Pilates reformer, accessories and a class app. The store is built to sell the reformer as part of a full kit, with the classes to use it.

What we measure: Conversion rate, average order value and app subscription take-up.

BrandSystems

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Ecommerce

A home recovery store that sells the full setup

Nurecover sells a portable sauna, cold plunge tubs and chillers. The store is built around a few high-ticket products, each with a long product page that compares, reassures and sells.

What we measure: Conversion rate, average order value and checkout completion.

DemandSystems

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Ecommerce

A skincare store that sells the whole regimen

Dēpology sells peptide serums, creams and micro-dart patches. The store is built to move shoppers from one bestseller to a full routine, with ingredient detail on every product page.

What we measure: Conversion rate, average order value and repeat purchase.

BrandSystems

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Ecommerce

A litter box store that sells the whole setup

PetPivot sells open-top automatic litter boxes plus the litter, bags and mats that keep them running. The store answers safety and fit questions, then sells the full setup.

What we measure: Conversion rate, average order value and refill subscription take-up.

BrandSystems

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Ecommerce

A travel pillow store built to sell the whole kit

FlyHugz sells a 360° travel pillow alongside masks, earplugs and travel bags. The store turns a single pillow into a travel kit, through pack deals, add-ons and a comfort quiz.

What we measure: Conversion rate, average order value and add-ons per order.

DemandSystems

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Ecommerce

A laundry care store built around the reorder

Frey sells plant-based liquid detergent, detergent sheets and laundry add-ons in perfume-style scents. The store helps shoppers pick a scent, then keeps it arriving on a schedule.

What we measure: Conversion rate, average order value and subscription take-up.

BrandSystems

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Ecommerce

An LED device store that leads with the evidence

Omnilux sells LED light therapy masks, mini devices and topical skincare. The store matches each shopper to a device, backs it with clinical detail and builds a routine around it.

What we measure: Conversion rate, average order value and repeat topical orders.

BrandSystems

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Ecommerce

A desk gear store that sells the whole setup

Genion Space sells desk lamps, laptop desks and stands for people who work from home or on the move. The store is built to turn one product into a full workspace kit.

What we measure: Conversion rate, average order value and kit take-up.

BrandSystems

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Ecommerce

A titanium cookware store that sells on proof

Taima sells pure titanium pans, pots, boards and utensils direct to US kitchens. The store is built to justify a premium price and move shoppers from one pan to a full set.

What we measure: Conversion rate, average order value and set take-up.

DemandSystems

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Ecommerce

A makeup store that turns one shade into a bundle

SACHEU sells long-wear lip, cheek and eye makeup across a wide shade range. The store is built so shoppers can pick a shade fast, add a matching bundle and come back through rewards.

What we measure: Conversion rate, average order value and repeat purchase rate.

BrandSystems

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Ecommerce

A beauty device store where every page can sell

Pluxy sells facial and body epilators and skin add-ons to women looking for an alternative to waxing. The buy box, bundles and proof sit on the homepage and on landing pages built for paid traffic.

What we measure: Conversion rate, average order value and checkout completion.

DemandSystems

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Ecommerce

A luxury homeware store built to sell across borders

Venetto Design sells silk and Egyptian cotton bedding, cutlery, lighting and rugs to buyers in many countries. The store is built to present a large, made-to-order catalogue clearly and handle orders from abroad.

What we measure: Conversion rate, average order value and international checkout completion.

BrandSystems

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Ecommerce

A fragrance store built for bundles and refills

GODA sells pheromone-infused perfume oils and a silk body oil, mostly to shoppers arriving from ads. The store is built to move each visit from one bottle to a multi-bottle deal or a monthly refill.

What we measure: Conversion rate, average order value and subscription take-up.

DemandSystems

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Real estate & hospitality

From enquiry to booked viewing

Enquiries come in from portals, ads and social, but too few turn into viewings or bookings, and nobody can say which channel the buyers came from.

What we measure: cost per qualified enquiry, and how many enquiries become viewings.

StrategyDemandSystems

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Ecommerce

More from every visitor, not just more visitors

Traffic keeps growing, but conversion rate and order value stay flat, and the ad reports don’t match what the store actually sold.

What we measure: return on ad spend, conversion rate and average order value.

BrandDemandSystems

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Professional services

A steady pipeline of the right clients

Most work comes from referrals, the website brings few enquiries, and follow-up depends on whoever has time that week.

What we measure: qualified enquiries per month, and how fast each one gets a reply.

StrategySystems

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Aviation & luxury

A brand that matches the price

The service is premium, but the identity and content look like everyone else’s, so buyers end up comparing on price.

What we measure: enquiry quality, and cost per qualified lead.

BrandDemand

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Service companies

Every call and form answered

Search ads bring calls and forms, but some go unanswered, and nobody knows which keywords bring paying jobs.

What we measure: cost per booked job, and the share of enquiries that get a reply the same day.

DemandSystems

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High-ticket brands

Fewer, better conversations

A long sales cycle needs trust at every step, yet the messaging, the sales material and the follow-up are not joined up.

What we measure: pipeline value by source, and the lead-to-sale rate.

StrategyBrandSystems

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Success stories

Results we’ve delivered.

What each client needed, what we did and what changed, shared with the client’s permission.

Google Ads

An automotive campaign that returned 500.56% actual ROAS

Automotive

500.56% actual ROAS2.52K phone call leads$367K ad spendMore about this story

The task

Automotive businesses investing in paid search need to connect advertising spend with measurable customer acquisition and revenue performance.

What we did

  • Managed campaign performance with a focus on click-through rate (CTR), phone-call leads, advertising spend and actual return on ad spend (ROAS)
  • Tracked actual ROAS, cost per qualified lead, phone-call lead quality, and revenue generated relative to advertising spend
  • Reported the figures as recorded in Google Ads for 19 Jan – 17 Feb 2026

Read the full story

Google Ads

1,970 conversions for a solar energy company

Renewable energy

1.97K conversions31.2K clicks$87.6K ad spendMore about this story

The task

Solar energy companies need to reach homeowners and businesses interested in solar panel installation, renewable energy solutions and reducing electricity costs.

What we did

  • Monitored search visibility, click volume, conversion tracking and advertising spend to evaluate customer acquisition efficiency
  • Tracked cost per qualified solar lead, solar installation enquiry quality, lead-to-consultation rate, and cost per acquired customer
  • Reported the figures as recorded in Google Ads for Sep 1, 2025 – Aug 24, 2026

Read the full story

Meta Ads

15,009 leads for an online education business

Education

15,009 leads$0.12 cost per lead$1,858 ad spendMore about this story

The task

Online education businesses need a scalable way to attract prospective learners interested in free courses, educational webinars and professional training programmes.

What we did

  • Managed the Meta Ads lead generation campaigns with a focus on audience reach, lead volume and cost efficiency
  • Tracked cost per qualified student lead, cost per registration, lead-to-enrolment rate, and cost per enrolled student
  • Reported the figures as recorded in Meta Ads for Nov 16, 2022 – Dec 16, 2025

Read the full story

Meta Ads

556 purchases at 17.22x ROAS for an automotive e-commerce brand

Automotive

556 purchases17.22 blended purchase ROASkr41,078 ad spendMore about this story

The task

Automotive e-commerce brands selling car accessories, aftermarket parts and vehicle enhancement products need a performance-driven Meta Ads strategy to convert Facebook and Instagram audiences into profitable online purchases.

What we did

  • Managed the Meta Ads campaigns with a focus on purchase conversion value, blended purchase return on ad spend (ROAS) and cost per purchase
  • Tracked blended purchase ROAS, cost per purchase, total online purchases, purchase conversion value, and Meta Ads revenue efficiency
  • Reported the figures as recorded in Meta Ads for 31 Jan – 31 May 2026

Read the full story

See all success stories

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