A home recovery store that sells the full setup.
- 03 · Demand
- 04 · Systems
- Platform
- Shopify
- Live store
- nurecover.com
- Industry
- Wellness
At a glance
Nurecover sells a portable sauna, cold plunge tubs and chillers. The store is built around a few high-ticket products, each with a long product page that compares, reassures and sells.
A high-ticket recovery product has to beat the idea of a gym visit or a contractor-built sauna. The page has to compare clearly, explain setup in plain terms, cover warranty and returns, and offer the better setup at the moment of choice.
Conversion rate, average order value and checkout completion.
The brief
A high-ticket recovery product has to beat the idea of a gym visit or a contractor-built sauna. The page has to compare clearly, explain setup in plain terms, cover warranty and returns, and offer the better setup at the moment of choice.
Nurecover sells a portable sauna, cold plunge tubs and chillers. The store is built around a few high-ticket products, each with a long product page that compares, reassures and sells.
A home recovery store that sells the full setup.
What we built.
Six parts of the store that do the selling.
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01
Choose-your-setup selector
Boxed options let shoppers pick a tub-plus-chiller setup, each showing its saving, with a most-popular tag.
-
02
Comparison tables
Side-by-side tables compare the sauna with a traditional sauna, and dry heat with steam.
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03
Cart drawer add-on
The cart drawer offers a matching accessory, such as the sauna floor mat, with a one-tap add.
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04
Guarantee and delivery box
Warranty, money-back guarantee, free delivery and returns sit under the add-to-cart, with delivery times by region below.
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05
Loox photo reviews
Loox reviews with customer photos and verified badges run on each product page.
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06
Offer codes and timers
Sale codes and order-within timers sit in the buy box, with gifts listed for the sauna.
What it does for Nurecover.
- Setup tiers show the better bundle at the point of choice, which lifts average order value.
- Comparison tables and plain setup facts answer the objections that stall high-ticket checkouts.
- Cart add-ons add accessory revenue without a separate upsell step.
- Testing tools on the store let offers and pages be tuned for conversion rate.
Our role.
What we measure: Conversion rate, average order value and checkout completion.
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