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02 · Brand

Design that builds trust before a single word is read.

Identity systems and creative that make your brand look professional, consistent and memorable, online and in print.

Guidelines, templates and source files are handed over at the end of every project.

Sound familiar?

Your product is premium. Does it look it?

Your brand looks different on every channel

A premium offer with a budget-looking brand

Every designer starts again from scratch

No guidelines, so suppliers guess

What’s included

One identity, everywhere it appears.

Your brand is judged in seconds. We build identity systems and creative that stay consistent at every touchpoint, from your logo and website to your ads, packaging and pitch deck.

  • Logo and brand identity

    A complete identity system, not just a logo.

  • Social and ad creative

    Posts, stories and ads that look like one brand.

  • Website and app UI

    Interfaces designed around your identity.

  • Packaging and print

    Labels, brochures, flyers, cards and banners.

  • Pitch decks

    Presentations that make your case clearly.

  • Brand guidelines

    Rules that keep every team and supplier consistent.

  • Source files

    Every format you need, yours to keep.

How it works

From discovery to a brand that holds together.

  1. 01

    Discover

    We learn your business, audience and competitors, and where your brand falls short today.

  2. 02

    Define

    Positioning, personality and the direction the design should take.

  3. 03

    Design

    Identity concepts, refined with you into one clear system.

  4. 04

    Roll out

    Guidelines, templates and files, applied to your key touchpoints.

What you receive

Every file your team and suppliers need.

  • Logo suite

    Primary, secondary and icon versions for light and dark backgrounds.

    SVG · PNG · PDF

  • Colour and type system

    Every colour with its codes, plus type sizes and pairings.

    HEX · RGB · CMYK

  • Brand guidelines

    How to use it all, with clear do and don’t examples.

    PDF

  • Social and ad templates

    Posts, stories and ad layouts your team can reuse.

    Figma

  • Stationery and print

    Business cards, letterheads and brochures, ready for the printer.

    Print-ready PDF

  • Source files

    Editable masters, so you are never locked in.

    AI · Figma

What you get

Rules that keep it consistent.

  • Brand guidelines your team and suppliers can follow
  • Templates for the things you make most often
  • Revision rounds and timelines, agreed in the proposal

Tools we use

  • Figma
  • Adobe Illustrator
  • Adobe Photoshop
What to expect

Work you can judge early.

How we measure

Directions first, then refinement

Focuseddirections to choose from
Yoursidentity and source files, once the project is paid
You see a small number of focused directions early, choose one, and we refine it with you. At the end you receive the guidelines, the templates and every source file, so the brand holds together long after the project ends.
Sarafi Growth AgencyOur commitment on every brand project

Is Brand Identity & Design right for you?

Best for

Growing businesses whose brand looks different on every channel, and high-ticket brands where first impressions decide the sale.

Not the right fit if

You only need a quick logo, with no plan for how the brand will be used.

How we work together

A brand project, then ongoing creative.

Brand project

Discovery, identity, guidelines and roll-out, with scope and timeline agreed up front.

Ongoing creative

Monthly social, ad and campaign creative from the team that knows your brand.

FAQ

Brand design questions

Not sure what your brand needs? Tell us about it.

Start a brand project
How long does a brand identity take?
It depends on the scope. A focused identity takes a few weeks; a full system with guidelines and roll-out takes longer. We agree the timeline before we start.
How many concepts will we see?
We present a small number of focused directions, then refine the one you choose with you.
Do we own the logo and files?
Yes. Once the project is paid, the identity and all source files are yours.
Can you work with our existing logo?
Yes. If your logo still works, we can refresh it and build the missing system around it instead of starting over.
Do you design for print as well as digital?
Yes. Packaging, labels, brochures, cards and banners, supplied as print-ready files.

Make the first impression work for you.

Tell us about your brand, and we’ll suggest where to start.