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We build growth systems that turn attention into revenue.

Brand · Marketing · Growth

Sarafi connects strategy, brand, marketing and conversion systems, so every part of your business moves in the same direction.

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  • Free 30-minute review
  • Top 3 priorities in writing within 48 hours
  • Reply within 1 business day

Trusted by 250+ startups and global brands, across 30+ industries

Success stories

Results we’ve delivered.

What each client needed, what we did and what changed, shared with the client’s permission.

Google Ads

An automotive campaign that returned 500.56% actual ROAS

Automotive

500.56% actual ROAS2.52K phone call leads$367K ad spendMore about this story

The task

Automotive businesses investing in paid search need to connect advertising spend with measurable customer acquisition and revenue performance.

What we did

  • Managed campaign performance with a focus on click-through rate (CTR), phone-call leads, advertising spend and actual return on ad spend (ROAS)
  • Tracked actual ROAS, cost per qualified lead, phone-call lead quality, and revenue generated relative to advertising spend
  • Reported the figures as recorded in Google Ads for 19 Jan – 17 Feb 2026

Read the full story

Google Ads

1,970 conversions for a solar energy company

Renewable energy

1.97K conversions31.2K clicks$87.6K ad spendMore about this story

The task

Solar energy companies need to reach homeowners and businesses interested in solar panel installation, renewable energy solutions and reducing electricity costs.

What we did

  • Monitored search visibility, click volume, conversion tracking and advertising spend to evaluate customer acquisition efficiency
  • Tracked cost per qualified solar lead, solar installation enquiry quality, lead-to-consultation rate, and cost per acquired customer
  • Reported the figures as recorded in Google Ads for Sep 1, 2025 – Aug 24, 2026

Read the full story

Meta Ads

15,009 leads for an online education business

Education

15,009 leads$0.12 cost per lead$1,858 ad spendMore about this story

The task

Online education businesses need a scalable way to attract prospective learners interested in free courses, educational webinars and professional training programmes.

What we did

  • Managed the Meta Ads lead generation campaigns with a focus on audience reach, lead volume and cost efficiency
  • Tracked cost per qualified student lead, cost per registration, lead-to-enrolment rate, and cost per enrolled student
  • Reported the figures as recorded in Meta Ads for Nov 16, 2022 – Dec 16, 2025

Read the full story

Meta Ads

556 purchases at 17.22x ROAS for an automotive e-commerce brand

Automotive

556 purchases17.22 blended purchase ROASkr41,078 ad spendMore about this story

The task

Automotive e-commerce brands selling car accessories, aftermarket parts and vehicle enhancement products need a performance-driven Meta Ads strategy to convert Facebook and Instagram audiences into profitable online purchases.

What we did

  • Managed the Meta Ads campaigns with a focus on purchase conversion value, blended purchase return on ad spend (ROAS) and cost per purchase
  • Tracked blended purchase ROAS, cost per purchase, total online purchases, purchase conversion value, and Meta Ads revenue efficiency
  • Reported the figures as recorded in Meta Ads for 31 Jan – 31 May 2026

Read the full story

See all success stories

The real problem

More activity does not always create more growth.

Most businesses aren’t short of effort. The parts that should work together are managed in pieces.

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The problem is rarely effort. It is disconnection.

The Sarafi growth system

Four layers. One connected system.

Every engagement is built on the same four layers, and every service belongs to one of them. That is how the pieces stay connected.

  1. Strategy

    creates direction

    Growth Review

  2. Brand

    creates recognition

    Brand Identity & DesignVideo Editing

  3. Demand

    creates demand

    Google AdsMeta AdsSEO

  4. Systems

    turn demand into growth

    WordPressShopifyCustom SoftwareAI Automation

Measured end to end: GA4 · GTM · Meta Pixel + CAPI · CRM

Explore all services
Team

Your full growth team.

On a growth partnership, one team covers all four layers and works to one shared roadmap.

  • You Goals and sign-off
  • Growth strategist Growth strategist Strategy
  • Brand designer Brand designer Brand
  • Analytics specialist Analytics specialist Measurement
  • Video editor Video editor Brand
  • Google Ads specialist Google Ads specialist Demand
  • SEO specialist SEO specialist Demand
  • Web developer Web developer Systems
  • Automation engineer Automation engineer Systems

Meet the team in a free 30-minute growth review. We look at your marketing and tell you what to fix first.

Book a growth review
Featured work

Growth you can measure.

See all work
Ecommerce

A light therapy store that shows its results

Solawave sells red light therapy masks, wands and the skincare that goes with them. The store is built to turn a considered, premium purchase into a confident checkout.

What we measure: Conversion rate, average order value and quiz-to-purchase rate.

BrandSystems

See the project
Ecommerce

An IPL store that turns one device into a routine

Nood sells at-home IPL devices alongside razors, serums and exfoliators. The store is built to sell the device, then the kit and the refills that bring customers back.

What we measure: Conversion rate, average order value and subscription take-up.

DemandSystems

See the project
Case studies

Ad campaigns, with the numbers.

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Google Ads and Meta Ads campaigns across home services, e-commerce, education, healthcare and more, each with its figures as reported in the ad account.

Google Ads · Home Services

From HVAC searches to qualified service leads

See the case study
Meta Ads · Ecommerce

$13,752 in purchase value for a fashion brand

See the case study
Google Ads · Automotive

An automotive campaign that returned 500.56% actual ROAS

See the case study
Meta Ads · Education

1,035 course registrations for an online education business

See the case study
Google Ads · Ecommerce

2,010 conversions for a beauty and skincare brand

See the case study
Meta Ads · Ecommerce

$33,749 in purchase value for a skincare brand

See the case study

Google Ads case studies Meta Ads case studies

Shopify stores

Stores built to sell.

See all Shopify stores

Shopify stores across beauty tech, supplements, wellness, home and more, each built for conversion rate, order value and a smooth checkout.

Shopify store

A light therapy store that shows its results

Solawave sells red light therapy masks, wands and the skincare that goes with them.

See the project
Shopify store

An IPL store that turns one device into a routine

Nood sells at-home IPL devices alongside razors, serums and exfoliators.

See the project
Shopify store

An earplug store that lets you hear the difference

Loop Earplugs sells reusable earplugs and sleep masks for sleep, focus, events and parenting.

See the project
Shopify store

A functional drinks store built on subscriptions

Spacegoods sells mushroom coffee alternatives, matcha, sleep and hydration blends.

See the project
Shopify store

A baby carrier store that sells by stage

Tushbaby sells hip seat carriers, slings and parent gear.

See the project
Shopify store

A cosy apparel store that sells the full set

Comfrt sells slightly weighted hoodies, blankets and loungewear on a headless Shopify storefront.

See the project

Shopify Development

How we work

Clarity first. Systems next. Growth follows.

See how we work

  1. 01

    Diagnose

    A growth review finds the part of your system creating the most friction.

  2. 02

    Design

    A strategy and roadmap with priorities, timelines and targets.

  3. 03

    Build

    We launch the connected pieces: brand, campaigns, website and automation.

  4. 04

    Optimise

    We measure every week, improve every month and report in plain language.

Why Sarafi

A different kind of growth partner.

Most agencies run one channel and report on clicks. We run strategy, brand, demand and systems as one team, report on leads and revenue, and you keep everything we build.

A typical agency setup compared with working with Sarafi
Typical agency Sarafi
TeamSeparate vendors for ads, design and the websiteOne team across strategy, brand, demand and systems
Starting pointStarts with tacticsStarts with a diagnosis of what holds growth back
ReportingReports clicks and impressionsReports leads, pipeline and revenue, in plain language
After launchLaunches and moves onMeasured every week, improved every month
OwnershipThe agency holds the accountsYou own every account, asset and line of code
Who we work with

Built for ambitious, founder-led businesses

Real estate & hospitality Aviation & luxury services Ecommerce brands Professional services Growing service companies High-ticket brands
Insights

Notes on growth systems

All insights
Strategic insights3 min read

How to find the bottleneck in your growth system
Google Ads2 min read

The Google Ads audit checklist for businesses spending real money
Shopify2 min read

Shopify product pages that convert: what buyers need before checkout
FAQ

Questions, answered

Still unsure? A growth review is free and takes 30 minutes.

Book a growth review
What happens in a growth review?
We research your business before the call, then spend 30 minutes walking you through what we found. Your top 3 priorities arrive in writing within 48 hours.
Can we hire you for just one service?
Yes. Every service works on its own. They work better connected, and the review shows where the connections matter most.
How much does it cost?
The growth review is free. The Deep Growth Audit is $500, credited to your first engagement. Meta Ads, Google Ads and video editing run on monthly plans from $490. WordPress and Shopify builds start from $80. Everything else is priced after the review, once we know the scope.
How soon will we see results?
Paid campaigns can show early signals within weeks. SEO takes months. We agree on targets and timelines in your roadmap before any work starts.
Who owns our ad accounts, website and data?
You do. Accounts are set up in your name, and code and files are handed over in full.
Where do you work?
We work remotely with businesses across the United States. Calls happen by video, updates arrive by email, and every price is in US dollars.
How do you report results?
A monthly report in plain language: what changed, why, and what’s next, tied to leads and revenue rather than clicks.

Growth is not one campaign. It is a connected system.

Book a growth review. We’ll show you where attention is being lost, and what to fix first.

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