Overview
Automotive e-commerce brands selling accessories and aftermarket parts need paid social that turns into profitable purchases. We managed the Meta Ads campaigns around purchase value, blended purchase ROAS and cost per purchase: 556 purchases, kr707,225 in purchase value and a blended 17.22x ROAS on kr41,078 of ad spend.
Goals
What we set out to measure: blended purchase ROAS, cost per purchase, total online purchases, purchase conversion value, and Meta Ads revenue efficiency.
The challenge
Automotive e-commerce brands selling car accessories, aftermarket parts and vehicle enhancement products need a performance-driven Meta Ads strategy to convert Facebook and Instagram audiences into profitable online purchases.
Our approach
We managed the Meta Ads campaigns with a focus on purchase conversion value, blended purchase return on ad spend (ROAS) and cost per purchase, to evaluate sales performance and advertising efficiency. During the reported period the campaigns generated 556 purchases, delivered kr707,225 in purchase conversion value and achieved a blended purchase ROAS of 17.22x against kr41,078 in advertising spend.
What we did
- Managed the Meta Ads campaigns with a focus on purchase conversion value, blended purchase return on ad spend (ROAS) and cost per purchase
- Tracked blended purchase ROAS, cost per purchase, total online purchases, purchase conversion value, and Meta Ads revenue efficiency
- Reported the figures as recorded in Meta Ads for 31 Jan – 31 May 2026
Results
Meta Ads, 31 Jan – 31 May 2026: 556 purchases, kr707,225 conversion value, 17.22 blended purchase roas, kr41,078 ad spend. Figures as reported in the account for this period; results vary with market, offer and budget.
- purchases
- 556
- blended purchase ROAS
- 17.22
- ad spend
- kr41,078