Overview
Automotive businesses need paid search that connects spend to revenue. We managed the campaign around click-through rate, phone-call leads, spend and actual return on ad spend: a 3.29% CTR, 2.52K phone-call leads and 500.56% actual ROAS on $367K of reported ad cost in 30 days.
Goals
What we set out to measure: actual ROAS, cost per qualified lead, phone-call lead quality, and revenue generated relative to advertising spend.
The challenge
Automotive businesses investing in paid search need to connect advertising spend with measurable customer acquisition and revenue performance.
Our approach
We managed campaign performance with a focus on click-through rate (CTR), phone-call leads, advertising spend and actual return on ad spend (ROAS). During the reported 30-day period the campaign recorded a 3.29% CTR, generated 2.52K phone-call leads and achieved 500.56% actual ROAS against $367K in reported advertising costs.
What we did
- Managed campaign performance with a focus on click-through rate (CTR), phone-call leads, advertising spend and actual return on ad spend (ROAS)
- Tracked actual ROAS, cost per qualified lead, phone-call lead quality, and revenue generated relative to advertising spend
- Reported the figures as recorded in Google Ads for 19 Jan – 17 Feb 2026
Results
Google Ads, 19 Jan – 17 Feb 2026: 3.29% ctr, 2.52K phone call leads, 500.56% actual roas, $367K ad spend. Figures as reported in the account for this period; results vary with market, offer and budget.
- actual ROAS
- 500.56%
- phone call leads
- 2.52K
- ad spend
- $367K