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03 · Demand

Your customers scroll every day. We make sure they stop at your ad.

Facebook and Instagram campaigns that grow your brand and your sales at the same time.

See Meta Ads plans and pricing

Campaigns run in your own ad account, so the data and the audiences stay yours.

Sound familiar?

Plenty of likes. Not enough sales.

Boosted posts, but no sales

Creative goes stale within weeks

Ads Manager and your sales don’t match

Budget spent on people who will never buy

What’s included

Targeting, creative and scaling, working together.

We combine sharp targeting, scroll-stopping creative and data-driven scaling. Every campaign is tracked from first view to purchase, so budget moves to what actually sells.

  • Audience research

    Custom and lookalike audiences built on real customers.

  • Full-funnel structure

    Awareness, engagement, retargeting and conversion.

  • Creative direction

    Images, carousels, Reels and video ads.

  • Pixel and Conversions API

    Tracking you can trust after iOS changes.

  • Creative and audience testing

    Find the combinations that win.

  • Budget scaling

    Spend more only once campaigns prove profitable.

  • Weekly and monthly reports

    Clear numbers, tied to sales.

How it works

From audit to profitable scale.

  1. 01

    Audit

    We review your account, tracking, audiences and creative, and find where budget leaks.

  2. 02

    Fix tracking

    Meta Pixel and Conversions API set up, so results are counted properly.

  3. 03

    Launch and test

    Campaigns across the funnel, with creative and audiences tested weekly.

  4. 04

    Scale

    Budget moves to what sells, with a plain-language report every month.

The full funnel

One funnel, from first scroll to purchase.

Boosted posts stop at the first step. We plan every stage, so each ad has one job and budget follows what sells.

  1. 01

    Awareness

    Reach new people who match your best customers.

    Creative
    Reels and short video
    We measure
    Reach, video views
  2. 02

    Engagement

    Give them a reason to look closer.

    Creative
    Carousels and offers
    We measure
    Clicks, saves, messages
  3. 03

    Retargeting

    Bring back the people who showed interest.

    Creative
    Reviews, demos, reminders
    We measure
    Return visits, add to cart
  4. 04

    Conversion

    Turn interest into orders and enquiries.

    Creative
    Offer and product ads
    We measure
    Purchases, leads, cost per result
What you get

Reports tied to sales, not likes.

  • Monthly report in plain language: what changed, why, and what’s next
  • Weekly update on tests and spend
  • Live dashboard, on plans that include it

Tools we use

  • Meta Ads Manager
  • Instagram
  • WhatsApp Business
What to expect

Results you can check yourself.

How we measure

Targets agreed before the first ad runs

Monthlyreport in plain language
Weeklyupdate on tests and spend
We tie every report to sales and qualified leads, not likes. You see what was tested, what it cost and what we will change next, and the ad account stays in your name throughout.
Sarafi Growth AgencyOur commitment on every Meta Ads account

Is Meta Ads right for you?

Best for

Ecommerce brands, hospitality and real estate businesses, and growing service companies whose customers live on Facebook and Instagram.

Not the right fit if

You want to boost posts without tracking what they actually sell.

How we work together

Start with a setup, or keep us on.

One-time setup

Account audit, Pixel and Conversions API, audiences and campaign build.

Monthly management

Weekly testing and optimisation, creative refreshes and a monthly report.

FAQ

Meta Ads questions

Not sure where to start? The audit is free.

Get a free Meta Ads audit
How much should we spend on Meta ads?
It depends on your margins, your market and how fast you want to test. The free audit recommends a starting budget.
Do you make the ad creative?
We direct it and can produce it with our design team. If you have an in-house team, we brief them and review what they make.
Why does tracking matter so much?
Since iOS privacy changes, the Pixel alone misses sales. Conversions API sends them from your site or store, so budget decisions rest on real numbers.
How soon will we see results?
Early signals show within the first weeks. Profitable scaling takes a few months of testing. We agree targets before we start.
Do we own the ad account?
Yes. Everything runs in your Business Manager, and you keep full access and data.

Find out what your ads are really selling.

A free audit of your account, tracking and creative, with the top fixes to make first.