$198K in purchase value for a home furniture brand.
- 03 · Demand
- Conversion value
- $198,181
- Purchases
- 94
- Ad spend
- $2,378
At a glance
Home furniture e-commerce brands need to turn social media engagement into high-value purchases while maintaining efficient advertising costs.
Purchase ROAS, cost per purchase, purchase conversion value, and customer acquisition cost.
Nov 16, 2022 – Dec 16, 2025. Figures as reported in Meta Ads Manager for this period.
The campaign
Home furniture e-commerce brands need to turn social media engagement into high-value purchases while maintaining efficient advertising costs.
We focused on Meta Ads campaign performance across website purchases, purchase conversion value, audience reach and cost per purchase, to evaluate how Facebook and Instagram advertising contributed to online sales. Across the reported period of November 16, 2022 to December 16, 2025, the campaigns recorded 94 total purchases, generated $198,181 in purchase conversion value and reached 89,486 people with approximately $2,378 in total advertising spend.
The work covered Meta Ads management for the store, purchase optimisation and revenue-driven campaign analysis.
$198K in purchase value for a home furniture brand.
The results.
Meta Ads, Nov 16, 2022 – Dec 16, 2025.
- 94Purchases
- $198,181Conversion value
- 89,486Reach
- $2,378Ad spend
Figures as reported in Meta Ads Manager for the period shown. Results vary with market, offer and budget.
What we measure.
Purchase ROAS, cost per purchase, purchase conversion value, and customer acquisition cost.
Every campaign starts with the pixel and conversions API in place and an agreed cost per result or return target, then a monthly report in plain language against that number.
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