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03 · Demand

Every click costs money. Every click should count.

Google Ads campaigns built around one goal: more customers for less spend.

See Google Ads plans and pricing

The account is set up in your name, and every report ties spend to enquiries.

Sound familiar?

Spend is going up. Enquiries aren’t.

Clicks are rising, enquiries aren’t

You pay for searches that will never buy

Google Ads and your CRM show different numbers

Nobody can tell you your real cost per customer

What’s included

The full campaign lifecycle, handled.

From keyword research to bid strategy, we handle the full campaign lifecycle. We keep optimising week after week, so your return on ad spend keeps improving.

  • Keyword and competitor research

    Find the high-intent search terms that bring buyers.

  • Campaign setup

    Search, Display, Shopping, Performance Max and YouTube.

  • Ad copy and A/B testing

    Headlines, descriptions and extensions, A/B tested.

  • Conversion tracking

    Google Tag Manager and GA4, set up and checked.

  • Negative keywords

    Cut the searches that waste your budget.

  • Landing page recommendations

    Lift Quality Score and conversion rate.

  • Monthly reports

    Clear, plain-language insights, not screenshots.

How it works

From audit to steady improvement.

  1. 01

    Audit

    We review your account, tracking and landing pages.

  2. 02

    Build

    Campaigns, keywords, ads and conversion tracking.

  3. 03

    Launch and optimise

    Bids, search terms and ads improved every week.

  4. 04

    Report

    A monthly report in plain language, with next steps.

What you get

Numbers you can act on.

  • Monthly report in plain language: what changed, why, and what’s next
  • Weekly update, on plans that include it
  • Live dashboard, on plans that include it

Tools we use

  • Google Ads
  • Google Analytics 4
  • Google Tag Manager
What to expect

Results you can check yourself.

How we measure

Targets agreed before the first click

Monthlyreport in plain language
100%of the account and its data stays yours
We set up conversion tracking first, agree what a good lead should cost, and report against that number every month in plain language. The account stays in your name, so the history and the data are yours to keep.
Sarafi Growth AgencyOur commitment on every Google Ads account

Is Google Ads right for you?

Best for

Businesses that want measurable leads or sales from search, and need every dollar of ad budget to work harder.

Not the right fit if

You want to run ads without tracking what happens after the click.

How we work together

Start with a setup, or keep us on.

One-time setup

Account audit, tracking, campaign build and launch.

Monthly management

Weekly optimisation, testing and a monthly report.

FAQ

Google Ads questions

Not sure where to start? The audit is free.

Get a free Google Ads audit
How much should we spend on ads?
It depends on your market, your competition and how much a customer is worth to you. The free audit looks at search demand and cost per click in your market, then recommends a starting budget.
How soon will we see results?
Search campaigns can bring enquiries within the first weeks of going live. Lowering your cost per lead takes a few months of testing and weekly optimisation. We agree targets and timelines before any work starts.
Do we own the ad account?
Yes. The account is set up in your name, and you keep full access and all the data if we stop working together.
What do you need from us to start?
Access to your Google Ads account, or permission to create one in your name, plus Google Analytics, Tag Manager and your website. We send a short checklist after the audit.
How do you report results?
A monthly report in plain language: what changed, why, and what’s next, tied to leads and revenue rather than clicks.

See where your ad budget is leaking.

A free audit of your account, tracking and landing pages, with the top fixes to make first.