174 conversions for a home improvement business.
- 03 · Demand
- Conversions
- 174
- Clicks
- 913
- Ad spend
- $5.42K
At a glance
Home improvement businesses need a consistent way to attract homeowners searching for renovation, repair and property improvement services.
Cost per qualified lead, quote request quality, lead-to-booking rate, and cost per acquired customer.
Mar 2 – Aug 24, 2026. Figures as reported in the Google Ads account for this period.
The campaign
Home improvement businesses need a consistent way to attract homeowners searching for renovation, repair and property improvement services.
We evaluated campaign performance through search visibility, click volume, conversion tracking and advertising spend, to measure how effectively paid search generated customer actions. During the reported period the campaign recorded 913 clicks, 9.44K impressions and approximately 174 conversions with $5,420 in advertising spend.
174 conversions for a home improvement business.
The results.
Google Ads, Mar 2 – Aug 24, 2026.
- 913Clicks
- 9.44KImpressions
- 174Conversions
- $5.42KAd spend
Figures as reported in the Google Ads account for the period shown. Results vary with market, offer and budget.
What we measure.
Cost per qualified lead, quote request quality, lead-to-booking rate, and cost per acquired customer.
Every campaign starts with conversion tracking and an agreed cost per lead or return target, then a monthly report in plain language against that number.
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