From HVAC searches to qualified service leads.
- 03 · Demand
- Phone call leads
- 237
- Conversions
- 404
- Ad spend
- $9.54K
At a glance
HVAC businesses rely on a steady flow of customer enquiries for AC repair, heating services and system maintenance, which makes qualified lead generation a key marketing priority.
Cost per qualified lead, phone-call lead quality, and the rate at which customer enquiries turn into booked HVAC service appointments.
Jan 18 – Feb 16, 2026. Figures as reported in the Google Ads account for this period.
The campaign
HVAC businesses rely on a steady flow of customer enquiries for AC repair, heating services and system maintenance, which makes qualified lead generation a key marketing priority.
We approached this through Google Ads, focusing on capturing relevant search demand and measuring campaign performance beyond clicks. During the reported 30-day period the campaign recorded 3,040 clicks, 237 phone-call leads and 404 conversions on $9,540 of advertising spend.
From HVAC searches to qualified service leads.
The results.
Google Ads, Jan 18 – Feb 16, 2026.
- 3.04KClicks
- 237Phone call leads
- 404Conversions
- $9.54KAd spend
Figures as reported in the Google Ads account for the period shown. Results vary with market, offer and budget.
What we measure.
Cost per qualified lead, phone-call lead quality, and the rate at which customer enquiries turn into booked HVAC service appointments.
Every campaign starts with conversion tracking and an agreed cost per lead or return target, then a monthly report in plain language against that number.
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