2,010 conversions for a beauty and skincare brand.
- 03 · Demand
- Conversions
- 2.01K
- Cost per conversion
- $5.74
- Ad spend
- $11.5K
At a glance
Beauty and skincare brands need to reach shoppers actively searching for skincare products while keeping customer acquisition costs efficient.
Cost per purchase, purchase conversion rate, customer acquisition cost, and advertising spend efficiency.
Jan 18 – Feb 16, 2026. Figures as reported in the Google Ads account for this period.
The campaign
Beauty and skincare brands need to reach shoppers actively searching for skincare products while keeping customer acquisition costs efficient.
We evaluated the Google Ads campaigns by reviewing relevant traffic, conversion volume and cost efficiency, to understand how effectively ad spend translated into customer actions. During the reported 30-day period the campaigns generated approximately 2,010 conversions from 7,640 clicks, with an average reported cost per conversion of $5.74 and total advertising spend of $11,500.
2,010 conversions for a beauty and skincare brand.
The results.
Google Ads, Jan 18 – Feb 16, 2026.
- 7.64KClicks
- $5.74Cost per conversion
- 2.01KConversions
- $11.5KAd spend
Figures as reported in the Google Ads account for the period shown. Results vary with market, offer and budget.
What we measure.
Cost per purchase, purchase conversion rate, customer acquisition cost, and advertising spend efficiency.
Every campaign starts with conversion tracking and an agreed cost per lead or return target, then a monthly report in plain language against that number.
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