32 conversions for a travel business.
- 03 · Demand
- Conversions
- 32
- Cost per conversion
- €63.25
- Clicks
- 2.08K
At a glance
Travel and tourism businesses need to reach people actively searching for holiday packages, guided tours and travel experiences, while managing advertising costs efficiently.
Cost per qualified enquiry, conversion rate, booking enquiry quality, and cost per confirmed booking.
Feb 1 – 27, 2026. Figures as reported in the Google Ads account for this period.
The campaign
Travel and tourism businesses need to reach people actively searching for holiday packages, guided tours and travel experiences, while managing advertising costs efficiently.
We evaluated campaign performance through search engagement, conversion volume and cost per conversion, to understand how effectively paid search attracted potential customers. During the reported period the campaign generated 2,080 clicks and 32 conversions, with 127K impressions and an average cost per conversion of €63.25.
32 conversions for a travel business.
The results.
Google Ads, Feb 1 – 27, 2026.
- 2.08KClicks
- 127KImpressions
- 32Conversions
- €63.25Cost per conversion
Figures as reported in the Google Ads account for the period shown. Results vary with market, offer and budget.
What we measure.
Cost per qualified enquiry, conversion rate, booking enquiry quality, and cost per confirmed booking.
Every campaign starts with conversion tracking and an agreed cost per lead or return target, then a monthly report in plain language against that number.
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