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Google Ads · Moving services

24 conversions for a moving company.

  • 03 · Demand
Conversions
24
Cost per conversion
$49.49
Clicks
1.02K

At a glance

Google Ads overview for the moving company campaign: clicks 1.02K, impressions 45.1K, conversions 24, cost per conversion $49.49
The challenge

Moving companies need to reach customers actively searching for residential moves, commercial relocations and local moving services.

What we measure

Cost per qualified moving lead, quote request quality, lead-to-booking rate, and cost per confirmed move.

Reported period

Mar 1 – 18, 2026. Figures as reported in the Google Ads account for this period.

01

The campaign

Moving companies need to reach customers actively searching for residential moves, commercial relocations and local moving services.

We evaluated campaign performance through search visibility, click volume, conversion tracking and cost efficiency, to assess how effectively paid search generated customer enquiries. During the reported period the campaign generated 1,020 clicks and 24 conversions from 45.1K impressions, with an average cost per conversion of $49.49.

24 conversions for a moving company.

02

The results.

Google Ads, Mar 1 – 18, 2026.

  • 1.02KClicks
  • 45.1KImpressions
  • 24Conversions
  • $49.49Cost per conversion

Figures as reported in the Google Ads account for the period shown. Results vary with market, offer and budget.

03

What we measure.

Cost per qualified moving lead, quote request quality, lead-to-booking rate, and cost per confirmed move.

Every campaign starts with conversion tracking and an agreed cost per lead or return target, then a monthly report in plain language against that number.

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