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Google Ads · Renewable energy

1,970 conversions for a solar energy company.

  • 03 · Demand
Conversions
1.97K
Clicks
31.2K
Ad spend
$87.6K

At a glance

Google Ads overview for the solar energy company campaign: clicks 31.2K, impressions 1.25M, conversions 1.97K, ad spend $87.6K
The challenge

Solar energy companies need to reach homeowners and businesses interested in solar panel installation, renewable energy solutions and reducing electricity costs.

What we measure

Cost per qualified solar lead, solar installation enquiry quality, lead-to-consultation rate, and cost per acquired customer.

Reported period

Sep 1, 2025 – Aug 24, 2026. Figures as reported in the Google Ads account for this period.

01

The campaign

Solar energy companies need to reach homeowners and businesses interested in solar panel installation, renewable energy solutions and reducing electricity costs.

We monitored search visibility, click volume, conversion tracking and advertising spend to evaluate customer acquisition efficiency. Across the reported period the campaign generated 31.2K clicks, 1.25 million impressions and approximately 1,970 conversions with $87,600 in advertising spend.

1,970 conversions for a solar energy company.

02

The results.

Google Ads, Sep 1, 2025 – Aug 24, 2026.

  • 31.2KClicks
  • 1.25MImpressions
  • 1.97KConversions
  • $87.6KAd spend

Figures as reported in the Google Ads account for the period shown. Results vary with market, offer and budget.

03

What we measure.

Cost per qualified solar lead, solar installation enquiry quality, lead-to-consultation rate, and cost per acquired customer.

Every campaign starts with conversion tracking and an agreed cost per lead or return target, then a monthly report in plain language against that number.

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