368.96% ROAS for a fashion and apparel brand.
- 03 · Demand
- Actual ROAS
- 368.96%
- Purchases / sales
- 3.61K
- Ad spend
- €978
At a glance
Fashion and apparel e-commerce brands need to turn advertising investment into measurable online sales while keeping customer acquisition efficient.
Actual ROAS, cost per purchase, purchase conversion rate, and revenue generated relative to advertising spend.
Mar 1 – 24, 2026. Figures as reported in the Google Ads account for this period.
The campaign
Fashion and apparel e-commerce brands need to turn advertising investment into measurable online sales while keeping customer acquisition efficient.
We evaluated performance through purchase activity, conversion tracking and actual return on ad spend (ROAS), to assess how effectively paid search supported online retail growth. During the reported period the campaign recorded 3.61K purchases/sales, approximately 49.84 conversions and 368.96% actual ROAS with €978 in advertising spend.
The work covered Google Ads management for the store, purchase tracking and data-driven campaign evaluation.
368.96% ROAS for a fashion and apparel brand.
The results.
Google Ads, Mar 1 – 24, 2026.
- 3.61KPurchases / sales
- 49.84Conversions
- 368.96%Actual ROAS
- €978Ad spend
Figures as reported in the Google Ads account for the period shown. Results vary with market, offer and budget.
What we measure.
Actual ROAS, cost per purchase, purchase conversion rate, and revenue generated relative to advertising spend.
Every campaign starts with conversion tracking and an agreed cost per lead or return target, then a monthly report in plain language against that number.
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