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Google Ads · Automotive services

An automotive campaign that returned 500.56% actual ROAS.

  • 03 · Demand
Actual ROAS
500.56%
Phone call leads
2.52K
Ad spend
$367K

At a glance

Google Ads overview for the automotive services campaign: ctr 3.29%, phone call leads 2.52K, actual roas 500.56%, ad spend $367K
The challenge

Automotive businesses investing in paid search need to connect advertising spend with measurable customer acquisition and revenue performance.

What we measure

Actual ROAS, cost per qualified lead, phone-call lead quality, and revenue generated relative to advertising spend.

Reported period

19 Jan – 17 Feb 2026. Figures as reported in the Google Ads account for this period.

01

The campaign

Automotive businesses investing in paid search need to connect advertising spend with measurable customer acquisition and revenue performance.

We managed campaign performance with a focus on click-through rate (CTR), phone-call leads, advertising spend and actual return on ad spend (ROAS). During the reported 30-day period the campaign recorded a 3.29% CTR, generated 2.52K phone-call leads and achieved 500.56% actual ROAS against $367K in reported advertising costs.

An automotive campaign that returned 500.56% actual ROAS.

02

The results.

Google Ads, 19 Jan – 17 Feb 2026.

  • 3.29%CTR
  • 2.52KPhone call leads
  • 500.56%Actual ROAS
  • $367KAd spend

Figures as reported in the Google Ads account for the period shown. Results vary with market, offer and budget.

03

What we measure.

Actual ROAS, cost per qualified lead, phone-call lead quality, and revenue generated relative to advertising spend.

Every campaign starts with conversion tracking and an agreed cost per lead or return target, then a monthly report in plain language against that number.

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