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Meta Ads · Healthcare

465 installs at $0.39 per install for a fitness app.

  • 03 · Demand
App installs
465
Cost per install
$0.39
Ad spend
$182

At a glance

Meta Ads Manager view for the fitness & workout app campaign: app installs 465, cost per install $0.39, reach 26,689, ad spend $182
The challenge

Fitness and workout app businesses need cost-effective user acquisition to grow downloads across Google Play and the Apple App Store.

What we measure

Cost per install (CPI), total app installs, audience reach, and advertising spend per acquired user.

Reported period

2 Jun – 2 Jul 2026. Figures as reported in Meta Ads Manager for this period.

01

The campaign

Fitness and workout app businesses need cost-effective user acquisition to grow downloads across Google Play and the Apple App Store.

We managed the Meta Ads app install campaigns, focused on audience targeting, mobile app promotion and cost-per-install optimisation. During the reported 30-day period the campaigns generated 465 app installs, reached 26,689 people and recorded an average cost per install of $0.39 against $182 in total advertising spend.

465 installs at $0.39 per install for a fitness app.

02

The results.

Meta Ads, 2 Jun – 2 Jul 2026.

  • 465App installs
  • $0.39Cost per install
  • 26,689Reach
  • $182Ad spend

Figures as reported in Meta Ads Manager for the period shown. Results vary with market, offer and budget.

03

What we measure.

Cost per install (CPI), total app installs, audience reach, and advertising spend per acquired user.

Every campaign starts with the pixel and conversions API in place and an agreed cost per result or return target, then a monthly report in plain language against that number.

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