$33,749 in purchase value for a skincare brand.
- 03 · Demand
- Conversion value
- $33,749
- Purchase ROAS
- 3.31
- Ad spend
- $10,208
At a glance
Skincare e-commerce brands need to convert social media audiences into paying customers while maintaining profitable advertising performance.
Purchase ROAS, cost per purchase, purchase conversion value, and customer acquisition cost.
Nov 12, 2022 – Dec 12, 2025. Figures as reported in Meta Ads Manager for this period.
The campaign
Skincare e-commerce brands need to convert social media audiences into paying customers while maintaining profitable advertising performance.
We evaluated the Meta Ads campaigns through website leads, purchase conversion value, purchase return on ad spend (ROAS) and advertising costs, to understand how Facebook and Instagram advertising contributed to online sales. Across the reported period of November 12, 2022 to December 12, 2025, the campaigns recorded $33,749 in purchase conversion value, an average purchase ROAS of 3.31x and 234,723 people reached, with approximately $10,208 in total advertising spend.
$33,749 in purchase value for a skincare brand.
The results.
Meta Ads, Nov 12, 2022 – Dec 12, 2025.
- $33,749Conversion value
- 3.31Purchase ROAS
- 234,723Reach
- $10,208Ad spend
Figures as reported in Meta Ads Manager for the period shown. Results vary with market, offer and budget.
What we measure.
Purchase ROAS, cost per purchase, purchase conversion value, and customer acquisition cost.
Every campaign starts with the pixel and conversions API in place and an agreed cost per result or return target, then a monthly report in plain language against that number.
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