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Meta Ads · Ecommerce

$13,752 in purchase value for a fashion brand.

  • 03 · Demand
Conversion value
$13,752
Purchase ROAS
38.94
Website purchases
13

At a glance

Meta Ads Manager view for the fashion brand campaign: website purchases 13, purchase roas 38.94, reach 6,862, conversion value $13,752
The challenge

Fashion e-commerce brands need to turn social media advertising into measurable online sales while maintaining efficient customer acquisition costs.

What we measure

Purchase ROAS, cost per purchase, website purchase conversion rate, and revenue generated from Meta Ads.

Reported period

13 Aug – 12 Sep 2026. Figures as reported in Meta Ads Manager for this period.

01

The campaign

Fashion e-commerce brands need to turn social media advertising into measurable online sales while maintaining efficient customer acquisition costs.

We managed the Meta Ads campaign with a focus on website purchases, purchase return on ad spend (ROAS), audience reach and conversion value, to evaluate the impact of Facebook and Instagram advertising on online revenue. During the reported 30-day period the campaign generated 13 website purchases, reached 6,862 people and recorded $13,752 in purchase conversion value, with a reported purchase ROAS of 38.94 and a cost per purchase of $27.18.

$13,752 in purchase value for a fashion brand.

02

The results.

Meta Ads, 13 Aug – 12 Sep 2026.

  • 13Website purchases
  • 38.94Purchase ROAS
  • 6,862Reach
  • $13,752Conversion value

Figures as reported in Meta Ads Manager for the period shown. Results vary with market, offer and budget.

03

What we measure.

Purchase ROAS, cost per purchase, website purchase conversion rate, and revenue generated from Meta Ads.

Every campaign starts with the pixel and conversions API in place and an agreed cost per result or return target, then a monthly report in plain language against that number.

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