15,009 leads for an online education business.
- 03 · Demand
- Leads
- 15,009
- Cost per lead
- $0.12
- Ad spend
- $1,858
At a glance
Online education businesses need a scalable way to attract prospective learners interested in free courses, educational webinars and professional training programmes.
Cost per qualified student lead, cost per registration, lead-to-enrolment rate, and cost per enrolled student.
Nov 16, 2022 – Dec 16, 2025. Figures as reported in Meta Ads Manager for this period.
The campaign
Online education businesses need a scalable way to attract prospective learners interested in free courses, educational webinars and professional training programmes.
We managed the Meta Ads lead generation campaigns with a focus on audience reach, lead volume and cost efficiency, to evaluate how Facebook and Instagram advertising could attract potential students at scale. Across the reported period of November 16, 2022 to December 16, 2025, the campaigns recorded 15,009 leads, reached 128,370 people and reported an average cost per lead of $0.12 with approximately $1,858 in advertising spend.
15,009 leads for an online education business.
The results.
Meta Ads, Nov 16, 2022 – Dec 16, 2025.
- 15,009Leads
- $0.12Cost per lead
- 128,370Reach
- $1,858Ad spend
Figures as reported in Meta Ads Manager for the period shown. Results vary with market, offer and budget.
What we measure.
Cost per qualified student lead, cost per registration, lead-to-enrolment rate, and cost per enrolled student.
Every campaign starts with the pixel and conversions API in place and an agreed cost per result or return target, then a monthly report in plain language against that number.
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