Overview
HVAC businesses rely on a steady flow of enquiries for AC repair, heating and maintenance. We ran Google Ads to capture that search demand and measured the campaign beyond clicks: 3,040 clicks, 237 phone-call leads and 404 conversions on $9,540 of ad spend in 30 days.
Goals
What we set out to measure: cost per qualified lead, phone-call lead quality, and the rate at which customer enquiries turn into booked HVAC service appointments.
The challenge
HVAC businesses rely on a steady flow of customer enquiries for AC repair, heating services and system maintenance, which makes qualified lead generation a key marketing priority.
Our approach
We approached this through Google Ads, focusing on capturing relevant search demand and measuring campaign performance beyond clicks. During the reported 30-day period the campaign recorded 3,040 clicks, 237 phone-call leads and 404 conversions on $9,540 of advertising spend.
What we did
- Approached this through Google Ads, focusing on capturing relevant search demand and measuring campaign performance beyond clicks
- Tracked cost per qualified lead, phone-call lead quality, and the rate at which customer enquiries turn into booked HVAC service appointments
- Reported the figures as recorded in Google Ads for Jan 18 – Feb 16, 2026
Results
Google Ads, Jan 18 – Feb 16, 2026: 3.04K clicks, 237 phone call leads, 404 conversions, $9.54K ad spend. Figures as reported in the account for this period; results vary with market, offer and budget.
- phone call leads
- 237
- conversions
- 404
- ad spend
- $9.54K