Overview
Roofing companies need a steady flow of homeowner enquiries for repairs, replacements, inspections and storm damage. We managed the Meta Ads campaign around lead generation, reach and cost efficiency: 111 leads, 42,962 people reached and an average cost per lead of £5.05 on about £561 of ad spend.
Goals
What we set out to measure: cost per qualified roofing lead, homeowner enquiry quality, lead-to-inspection rate, and cost per booked roofing estimate.
The challenge
Roofing companies need a consistent flow of homeowner enquiries for roof repairs, replacements, inspections and storm damage services.
Our approach
We managed the Meta Ads campaign with a focus on lead generation, audience reach and cost efficiency, to evaluate how Facebook and Instagram advertising could support customer acquisition. During the reported period of November 22 to December 3, 2025, the campaign generated 111 leads, reached 42,962 people and delivered an average cost per lead of £5.05 with approximately £561 in advertising spend.
What we did
- Managed the Meta Ads campaign with a focus on lead generation, audience reach and cost efficiency
- Tracked cost per qualified roofing lead, homeowner enquiry quality, lead-to-inspection rate, and cost per booked roofing estimate
- Reported the figures as recorded in Meta Ads for 22 Nov – 3 Dec 2025
Results
Meta Ads, 22 Nov – 3 Dec 2025: 111 leads, £5.05 cost per lead, 42,962 reach, £561 ad spend. Figures as reported in the account for this period; results vary with market, offer and budget.
- leads
- 111
- cost per lead
- £5.05
- ad spend
- £561