Overview
Home improvement businesses need a steady way to reach homeowners searching for renovation, repair and property work. We evaluated search visibility, clicks, conversion tracking and spend: 913 clicks, 9.44K impressions and about 174 conversions on $5,420 of ad spend.
Goals
What we set out to measure: cost per qualified lead, quote request quality, lead-to-booking rate, and cost per acquired customer.
The challenge
Home improvement businesses need a consistent way to attract homeowners searching for renovation, repair and property improvement services.
Our approach
We evaluated campaign performance through search visibility, click volume, conversion tracking and advertising spend, to measure how effectively paid search generated customer actions. During the reported period the campaign recorded 913 clicks, 9.44K impressions and approximately 174 conversions with $5,420 in advertising spend.
What we did
- Evaluated campaign performance through search visibility, click volume, conversion tracking and advertising spend
- Tracked cost per qualified lead, quote request quality, lead-to-booking rate, and cost per acquired customer
- Reported the figures as recorded in Google Ads for Mar 2 – Aug 24, 2026
Results
Google Ads, Mar 2 – Aug 24, 2026: 913 clicks, 9.44K impressions, 174 conversions, $5.42K ad spend. Figures as reported in the account for this period; results vary with market, offer and budget.
- conversions
- 174
- clicks
- 913
- ad spend
- $5.42K