A functional drinks store built on subscriptions.
- 02 · Brand
- 03 · Demand
- 04 · Systems
- Platform
- Shopify
- Live store
- spacegoods.com
- Industry
- Supplements
At a glance
Spacegoods sells mushroom coffee alternatives, matcha, sleep and hydration blends. The store is built to start shoppers on a starter kit subscription and keep them on refills.
A daily drink lives or dies on the reorder. The store has to make the first order feel like good value, set up the refill without friction, and give shoppers enough reason to stay past the first delivery.
Subscription take-up, average order value and repeat purchase rate.
The brief
A daily drink lives or dies on the reorder. The store has to make the first order feel like good value, set up the refill without friction, and give shoppers enough reason to stay past the first delivery.
Spacegoods sells mushroom coffee alternatives, matcha, sleep and hydration blends. The store is built to start shoppers on a starter kit subscription and keep them on refills.
A functional drinks store built on subscriptions.
What we built.
Six parts of the store that do the selling.
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01
Starter kit bundle tiers
Buy one, buy two get one free, or buy four get two free, with the supply length and free gifts shown on each tier.
-
02
Mix-and-match flavours
Shoppers build their bundle by picking up to three flavours in the buy box before adding to cart.
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03
Free gifts in the buy box
Starter kits show the mug, frother and spoon as gift tiles, so the value of the kit is clear before checkout.
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04
Subscription-first buy box
Refills ship monthly or every three months, with cancel-anytime terms and a money-back guarantee by the button.
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05
Advertorial landing pages
Long-form advertorial and listicle pages give paid traffic the full story before it meets the offer.
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06
Coffee comparison
Product pages compare the blend with regular coffee and set out what to expect over the first months of use.
What it does for Spacegoods.
- Bundle tiers and free gifts make the larger starter kit the obvious pick, which lifts average order value.
- Subscription starter kits set up repeat revenue from the very first order.
- Advertorials pre-sell cold traffic, so paid visitors land ready to choose a kit.
- Clear cancel-anytime terms lower the barrier to starting a subscription.
Our role.
What we measure: Subscription take-up, average order value and repeat purchase rate.
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