Overview
Online education businesses need to attract prospective learners for free courses, webinars and training at scale. We managed the Meta Ads lead campaigns around reach, lead volume and cost efficiency: 15,009 leads, 128,370 people reached and an average cost per lead of $0.12 on about $1,858 of ad spend.
Goals
What we set out to measure: cost per qualified student lead, cost per registration, lead-to-enrolment rate, and cost per enrolled student.
The challenge
Online education businesses need a scalable way to attract prospective learners interested in free courses, educational webinars and professional training programmes.
Our approach
We managed the Meta Ads lead generation campaigns with a focus on audience reach, lead volume and cost efficiency, to evaluate how Facebook and Instagram advertising could attract potential students at scale. Across the reported period of November 16, 2022 to December 16, 2025, the campaigns recorded 15,009 leads, reached 128,370 people and reported an average cost per lead of $0.12 with approximately $1,858 in advertising spend.
What we did
- Managed the Meta Ads lead generation campaigns with a focus on audience reach, lead volume and cost efficiency
- Tracked cost per qualified student lead, cost per registration, lead-to-enrolment rate, and cost per enrolled student
- Reported the figures as recorded in Meta Ads for Nov 16, 2022 – Dec 16, 2025
Results
Meta Ads, Nov 16, 2022 – Dec 16, 2025: 15,009 leads, $0.12 cost per lead, 128,370 reach, $1,858 ad spend. Figures as reported in the account for this period; results vary with market, offer and budget.
- leads
- 15,009
- cost per lead
- $0.12
- ad spend
- $1,858