Overview
Online education businesses need a scalable way to attract prospective students and turn interest into registrations. We managed the Meta Ads campaigns around reach, registration conversions and cost efficiency: 1,035 recorded results, 233,300 people reached and an average cost per result of $19.34 on $20,018 of ad spend.
Goals
What we set out to measure: cost per qualified student lead, cost per registration, lead-to-enrolment rate, and enrolment acquisition cost.
The challenge
Online education businesses need a scalable way to attract prospective students, generate course enquiries and convert interested audiences into registrations.
Our approach
We managed the Meta Ads campaigns with a focus on audience reach, registration-focused conversions and cost efficiency across multiple campaigns. During the reported period the campaigns generated 1,035 recorded results, reached 233,300 people and delivered an average cost per result of $19.34, with total advertising spend of $20,018.
What we did
- Managed the Meta Ads campaigns with a focus on audience reach, registration-focused conversions and cost efficiency across multiple campaigns
- Tracked cost per qualified student lead, cost per registration, lead-to-enrolment rate, and enrolment acquisition cost
- Reported the figures as recorded in Meta Ads for Sep 1, 2023 – Oct 1, 2026
Results
Meta Ads, Sep 1, 2023 – Oct 1, 2026: 1,035 results, $19.34 cost per result, 233,300 reach, $20,018 ad spend. Figures as reported in the account for this period; results vary with market, offer and budget.
- results
- 1,035
- cost per result
- $19.34
- ad spend
- $20,018