Overview
Solar companies need to reach homeowners and businesses interested in panels, renewable energy and lower electricity bills. We monitored search visibility, clicks, conversion tracking and spend: 31.2K clicks, 1.25 million impressions and about 1,970 conversions on $87,600 of ad spend.
Goals
What we set out to measure: cost per qualified solar lead, solar installation enquiry quality, lead-to-consultation rate, and cost per acquired customer.
The challenge
Solar energy companies need to reach homeowners and businesses interested in solar panel installation, renewable energy solutions and reducing electricity costs.
Our approach
We monitored search visibility, click volume, conversion tracking and advertising spend to evaluate customer acquisition efficiency. Across the reported period the campaign generated 31.2K clicks, 1.25 million impressions and approximately 1,970 conversions with $87,600 in advertising spend.
What we did
- Monitored search visibility, click volume, conversion tracking and advertising spend to evaluate customer acquisition efficiency
- Tracked cost per qualified solar lead, solar installation enquiry quality, lead-to-consultation rate, and cost per acquired customer
- Reported the figures as recorded in Google Ads for Sep 1, 2025 – Aug 24, 2026
Results
Google Ads, Sep 1, 2025 – Aug 24, 2026: 31.2K clicks, 1.25M impressions, 1.97K conversions, $87.6K ad spend. Figures as reported in the account for this period; results vary with market, offer and budget.
- conversions
- 1.97K
- clicks
- 31.2K
- ad spend
- $87.6K