An earplug store that lets you hear the difference.
- 02 · Brand
- 04 · Systems
- Platform
- Shopify
- Live store
- loopearplugs.com
- Industry
- Wellness
At a glance
Loop Earplugs sells reusable earplugs and sleep masks for sleep, focus, events and parenting. The store is built to match each shopper to the right model and grow the basket with bundles.
Earplugs look alike on a screen, so shoppers need help choosing by situation, not by spec. The store has to show the difference, match people to the right model quickly, and make a second pair or a sleep mask the obvious add.
Conversion rate, average order value and bundle take-up.
The brief
Earplugs look alike on a screen, so shoppers need help choosing by situation, not by spec. The store has to show the difference, match people to the right model quickly, and make a second pair or a sleep mask the obvious add.
Loop Earplugs sells reusable earplugs and sleep masks for sleep, focus, events and parenting. The store is built to match each shopper to the right model and grow the basket with bundles.
An earplug store that lets you hear the difference.
What we built.
Six parts of the store that do the selling.
-
01
Product finder quiz
A one-minute quiz, linked from the menu and homepage, matches each shopper to a model by the situation they need it for.
-
02
Audio try-on
A 'Tap to try' player lets shoppers hear everyday sound with and without the earplugs, with headphones recommended.
-
03
Pair-and-save upsell
On the Dream page, the Eclipse sleep mask is a one-tap add at a saving, placed in the cart as a Good Night bundle.
-
04
Build-your-own bundle
Shoppers build their own set from the range and save on it, alongside ready-made bundles on product pages.
-
05
Side-by-side comparison
A compare tool on product pages lines models up by use case, noise reduction, colours and what comes in the box.
-
06
Shoppable customer videos
Customer videos on the homepage link straight to the model being worn, and product pages carry expert and user tips.
What it does for Loop Earplugs.
- The quiz and compare tool cut choice overload, so more visitors reach a product they are sure of.
- Pair-and-save offers and bundles move shoppers from one pair to a set, which lifts average order value.
- Hearing the difference before buying removes the main doubt about buying earplugs online.
- Rewards and referrals give existing customers a reason to come back and bring friends.
Our role.
What we measure: Conversion rate, average order value and bundle take-up.
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