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Ecommerce · Supplements

A gummy vitamin store built for the reorder.

  • 02 · Brand
  • 03 · Demand
  • 04 · Systems
Platform
Shopify
Live store
goli.com
Industry
Supplements

At a glance

Goli Shopify store by Sarafi Growth Agency: desktop homepage and mobile product page, highlighting pack tiers with Subscribe and Save, sticky checkout bar and risk-free refund promise.
The store

Goli sells wellness gummies through long-form product landing pages rather than standard product templates. Each page is built to move shoppers to a multi-pack or a subscription.

The brief

Supplements are bought on trust and kept on habit. The store has to explain what is in each gummy, take the risk out of trying it, and make the subscription the easy choice, so the next bottle arrives without a second decision.

What we measure

Subscription take-up, average order value and checkout completion.

01

The brief

Supplements are bought on trust and kept on habit. The store has to explain what is in each gummy, take the risk out of trying it, and make the subscription the easy choice, so the next bottle arrives without a second decision.

Goli sells wellness gummies through long-form product landing pages rather than standard product templates. Each page is built to move shoppers to a multi-pack or a subscription.

A gummy vitamin store built for the reorder.

02

What we built.

Six parts of the store that do the selling.

  1. 01

    Pack and plan selector

    Each product page offers one, three and five-pack options as Subscribe and Save or one-time, with a per-bottle price.

  2. 02

    Subscribe and Save

    Subscriptions run through Recharge, with a cancel-anytime label on the subscription option itself.

  3. 03

    Sticky checkout bar

    Once the cart has items, a fixed Checkout Now bar with an item count stays at the bottom of the screen.

  4. 04

    Risk-free refund promise

    A full, hassle-free refund promise sits under the buy box and again further down the page.

  5. 05

    Bundles in the menu

    Wellness bundles and zero-sugar sets sit in the product menu next to single gummies, with their own bundle pages.

  6. 06

    Ingredient and label detail

    Per-gummy nutrition, full ingredient lists and free-from notes answer questions before checkout.

03

What it does for Goli.

  • Putting Subscribe and Save first lifts subscription take-up and repeat purchase.
  • Multi-pack tiers and bundles raise average order value on every product page.
  • A sticky checkout bar and a clear refund promise keep shoppers moving to checkout.
  • Product pages built as landing pages give paid traffic a focused place to land.
04

Our role.

Shopify theme developmentLanding pagesProduct pages and checkoutSubscriptionsUpsells and bundlesConversion testing

What we measure: Subscription take-up, average order value and checkout completion.

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