A beauty device store where every page can sell.
- 03 · Demand
- 04 · Systems
- Platform
- Shopify
- Live store
- pluxy.co
- Industry
- Beauty tech
At a glance
Pluxy sells facial and body epilators and skin add-ons to women looking for an alternative to waxing. The buy box, bundles and proof sit on the homepage and on landing pages built for paid traffic.
A device for a sensitive concern has to win trust fast, often on a first visit from an ad. The page has to answer pain, safety and results questions, show real customers and make the multi-pack the easy choice. Payment flexibility and a clear guarantee matter when the shopper is still unsure.
Conversion rate, average order value and checkout completion.
The brief
A device for a sensitive concern has to win trust fast, often on a first visit from an ad. The page has to answer pain, safety and results questions, show real customers and make the multi-pack the easy choice. Payment flexibility and a clear guarantee matter when the shopper is still unsure.
Pluxy sells facial and body epilators and skin add-ons to women looking for an alternative to waxing. The buy box, bundles and proof sit on the homepage and on landing pages built for paid traffic.
A beauty device store where every page can sell.
What we built.
Six parts of the store that do the selling.
-
01
Solo and duo pack picker
Shoppers choose a solo or duo pack in the buy box, with the per-unit price and saving shown on each option.
-
02
Pay in full or in four
A payment toggle in the buy box shows the full price next to interest-free instalments with Shop Pay.
-
03
Delivery date timeline
An ordered, shipped and delivered timeline under the button shows expected dates before checkout.
-
04
Comparison with the rest
A table and cost breakdown compare the device with tweezers, waxing, razors, creams and laser.
-
05
Reviews and press bar
Customer reviews with a star breakdown sit on each landing page, with a press logo bar on the homepage.
-
06
Landing pages for ads
Long-form pages per product take paid traffic straight to the buy box, without a trip through the catalogue.
What it does for Pluxy.
- Multi-pack pricing in the buy box moves shoppers towards the higher-value order.
- Instalment pricing lowers the upfront cost for shoppers still on the fence.
- Delivery dates, a guarantee and real reviews answer doubts before checkout.
- Testing tools on the storefront let offers and prices be compared on live traffic.
Our role.
What we measure: Conversion rate, average order value and checkout completion.
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