A travel pillow store built to sell the whole kit.
- 03 · Demand
- 04 · Systems
- Platform
- Shopify
- Live store
- flyhugz.com
- Industry
- Travel accessories
At a glance
FlyHugz sells a 360° travel pillow alongside masks, earplugs and travel bags. The store turns a single pillow into a travel kit, through pack deals, add-ons and a comfort quiz.
A travel pillow is a low-price, impulse buy, so order value has to come from the basket, not the item. The store needs to answer the U-shaped pillow objection quickly and give shoppers an easy reason to add a second item.
Conversion rate, average order value and add-ons per order.
The brief
A travel pillow is a low-price, impulse buy, so order value has to come from the basket, not the item. The store needs to answer the U-shaped pillow objection quickly and give shoppers an easy reason to add a second item.
FlyHugz sells a 360° travel pillow alongside masks, earplugs and travel bags. The store turns a single pillow into a travel kit, through pack deals, add-ons and a comfort quiz.
A travel pillow store built to sell the whole kit.
What we built.
Six parts of the store that do the selling.
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01
Comfort quiz
Asks who you travel with and what spoils your trips, then builds a matching kit for solo, couple or family travel.
-
02
Pack deals
Buy 1 and Buy 2 tiers sit in the buy box, with a separate colour picker for each pillow in the deal.
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03
Complete-your-kit add-ons
Discounted masks, earplugs and bags are offered as extras directly under the add-to-cart button.
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04
Cart drawer upgrades
The cart offers the next pack size, kit add-ons, a free e-book gift and optional shipping protection.
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05
Comparison table
A side-by-side table sets FlyHugz against ordinary U-shaped pillows on support, fit, washing and guarantee.
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06
FlyBot help chat
An on-site helper answers product, shipping and returns questions by topic, without leaving the page.
What it does for FlyHugz.
- Pack deals and kit add-ons lift average order value on a low-price product.
- The quiz turns a single pillow search into a matched kit for everyone on the trip.
- The comparison table and FlyBot answer objections before they cost the sale.
- Local languages and currencies let one store convert traffic from many markets.
Our role.
What we measure: Conversion rate, average order value and add-ons per order.
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