A home fitness store that sells the whole studio.
- 02 · Brand
- 04 · Systems
- Platform
- Shopify
- Live store
- pilatesflo.com
- Industry
- Fitness
At a glance
Flo Pilates sells a foldable Pilates reformer, accessories and a class app. The store is built to sell the reformer as part of a full kit, with the classes to use it.
Home fitness kit is a considered buy. The store has to show it fits a small space, prove it works with real reviews, lower the risk of buying, and turn one reformer into a full kit with the classes to use it.
Conversion rate, average order value and app subscription take-up.
The brief
Home fitness kit is a considered buy. The store has to show it fits a small space, prove it works with real reviews, lower the risk of buying, and turn one reformer into a full kit with the classes to use it.
Flo Pilates sells a foldable Pilates reformer, accessories and a class app. The store is built to sell the reformer as part of a full kit, with the classes to use it.
A home fitness store that sells the whole studio.
What we built.
Six parts of the store that do the selling.
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01
Bundle and save add-ons
Ring, bands and mat sit under the reformer's add-to-cart as discounted add-ons, each with its own colour choice.
-
02
Free gifts with first order
Gift tiles on the product page show what comes free with the order, with an order-by date for guaranteed gifts.
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03
Sticky add-to-cart
A sticky bar keeps the product image, price and add-to-cart in view as shoppers scroll the long product page.
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04
Shop Pay instalments
Pay-in-instalments messaging sits under the add-to-cart button, next to warranty, delivery and returns badges.
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05
Reviews with brand replies
An Okendo review widget with photo and video filters, sorting, and replies from the brand on individual reviews.
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06
Full kit bundle page
A transformation kit page lists every item in the set with its value, alongside the same gifts and guarantees.
What it does for Flo Pilates.
- Add-ons and full kits raise average order value on a single hero product.
- Gifts, guarantees and instalment messaging lower the risk of a considered purchase.
- Reviews with photos and brand replies build trust before checkout.
- Including the class app with a free trial opens a subscription after the first sale.
Our role.
What we measure: Conversion rate, average order value and app subscription take-up.
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