A skincare store that sells the whole regimen.
- 02 · Brand
- 04 · Systems
- Platform
- Shopify
- Live store
- depology.com
- Industry
- Beauty
At a glance
Dēpology sells peptide serums, creams and micro-dart patches. The store is built to move shoppers from one bestseller to a full routine, with ingredient detail on every product page.
Skincare shoppers compare ingredients before they compare prices. The store has to make the science easy to read, show what to use and in what order, and turn a single serum into a routine that gets reordered.
Conversion rate, average order value and repeat purchase.
The brief
Skincare shoppers compare ingredients before they compare prices. The store has to make the science easy to read, show what to use and in what order, and turn a single serum into a routine that gets reordered.
Dēpology sells peptide serums, creams and micro-dart patches. The store is built to move shoppers from one bestseller to a full routine, with ingredient detail on every product page.
A skincare store that sells the whole regimen.
What we built.
Six parts of the store that do the selling.
-
01
Complete the regimen
Each product page lays out a step-by-step routine, and every step can be added to cart from the same block.
-
02
Add-to-order offer
A related product, such as forehead patches, sits under the main add-to-cart with its own one-tap add.
-
03
Supply-based pack sizes
Patch packs are labelled by weeks of use, so shoppers choose a supply rather than a count.
-
04
Shop by ingredient
The menu sorts the catalogue by product type, key ingredient and skin concern, next to a bundles collection.
-
05
Ingredient and expert detail
Ingredient breakdowns, clinical test notes, doctor profiles and press quotes support each product.
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06
Judge.me reviews
Judge.me reviews with a rating breakdown run on each product page.
What it does for Dēpology.
- Regimen blocks and add-to-order offers lift average order value on every product page.
- Bundles and routine sets turn a single purchase into a routine that gets reordered.
- Clear ingredient and test detail builds the trust a skincare buyer needs to convert.
- Supply-based pack sizes make the larger pack the natural choice.
Our role.
What we measure: Conversion rate, average order value and repeat purchase.
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