A fragrance store built for bundles and refills.
- 03 · Demand
- 04 · Systems
- Platform
- Shopify
- Live store
- goda.co
- Industry
- Fragrance and body care
At a glance
GODA sells pheromone-infused perfume oils and a silk body oil, mostly to shoppers arriving from ads. The store is built to move each visit from one bottle to a multi-bottle deal or a monthly refill.
A low-price fragrance needs more than one bottle per order to pay for the ad that sold it. The product page has to explain the scent and how to wear it, show social proof, and present multi-buy deals and refills plainly. A risk-free guarantee helps when the shopper cannot smell it first.
Conversion rate, average order value and subscription take-up.
The brief
A low-price fragrance needs more than one bottle per order to pay for the ad that sold it. The product page has to explain the scent and how to wear it, show social proof, and present multi-buy deals and refills plainly. A risk-free guarantee helps when the shopper cannot smell it first.
GODA sells pheromone-infused perfume oils and a silk body oil, mostly to shoppers arriving from ads. The store is built to move each visit from one bottle to a multi-bottle deal or a monthly refill.
A fragrance store built for bundles and refills.
What we built.
Six parts of the store that do the selling.
-
01
Buy more, save more tiers
A deal bar on the product page offers buy one get one, buy two get two and buy three get two, each with free shipping.
-
02
Refill subscriptions
Monthly and two-monthly refill plans sit beside one-time purchase, with skip, pause or cancel anytime.
-
03
Free gift offers
A promo bar runs the current multi-buy offer, such as a free signature scent with two bottles.
-
04
Delivery-date promise
An order-by timer under the guarantee shows the earliest free delivery date.
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05
Reviews and customer quotes
Product reviews and customer quotes with benefit tags run through the homepage and product pages.
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06
Scent and wear guide
Each product page covers scent notes, how to wear it, shipping and returns in short open-and-close sections.
What it does for GODA.
- Multi-bottle tiers and free gifts lift average order value on every ad-driven visit.
- Refill plans turn a one-off fragrance purchase into repeat revenue.
- A clear guarantee and visible delivery dates reduce doubt at the add-to-cart step.
- Testing tools on the storefront let offers and prices be compared on live traffic.
Our role.
What we measure: Conversion rate, average order value and subscription take-up.
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