An LED device store that leads with the evidence.
- 02 · Brand
- 04 · Systems
- Platform
- Shopify
- Live store
- omniluxled.com
- Industry
- Beauty tech
At a glance
Omnilux sells LED light therapy masks, mini devices and topical skincare. The store matches each shopper to a device, backs it with clinical detail and builds a routine around it.
A premium device has to earn trust before checkout. Shoppers need proof it works, help choosing between anti-ageing and acne devices, and a way to spread the cost. After the device, the store should sell the routine that goes with it.
Conversion rate, average order value and repeat topical orders.
The brief
A premium device has to earn trust before checkout. Shoppers need proof it works, help choosing between anti-ageing and acne devices, and a way to spread the cost. After the device, the store should sell the routine that goes with it.
Omnilux sells LED light therapy masks, mini devices and topical skincare. The store matches each shopper to a device, backs it with clinical detail and builds a routine around it.
An LED device store that leads with the evidence.
What we built.
Six parts of the store that do the selling.
-
01
Skincare quiz
A quiz asks about skin concerns and desired results, then suggests a device and topical pairing.
-
02
Device bundles
Bundles pair LED devices with each other or with topicals, in their own collection and the main menu.
-
03
Proof beside the price
Before and afters, tech specs, how-to and contraindications tabs sit by the buy box, with a comparison table below.
-
04
Routine cross-sell
A 'supercharge your results' block and a pre, during and post-LED routine add serums and masks in one tap.
-
05
Pay in four, sticky cart
Instalment pricing shows under the price, and a sticky add-to-cart bar follows shoppers down the page.
-
06
Reviews with skin profiles
Reviews show each reviewer's skin concern, age range and skin type, with photo filters and a Q&A tab.
What it does for Omnilux.
- Device bundles and routine add-ons lift average order value on a premium basket.
- Clinical detail and dermatologist voices answer the trust question before checkout.
- Instalment pricing makes a high-ticket device easier to say yes to.
- Topicals and refill patches give device owners a reason to come back.
Our role.
What we measure: Conversion rate, average order value and repeat topical orders.
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