A laundry care store built around the reorder.
- 02 · Brand
- 04 · Systems
- Platform
- Shopify
- Live store
- frey.com
- Industry
- Home care
At a glance
Frey sells plant-based liquid detergent, detergent sheets and laundry add-ons in perfume-style scents. The store helps shoppers pick a scent, then keeps it arriving on a schedule.
Laundry is a repeat purchase, so the orders that follow matter more than the first. The store has to make scent easy to choose online, show the value of a bigger pack, and make subscribing the easy option.
Conversion rate, average order value and subscription take-up.
The brief
Laundry is a repeat purchase, so the orders that follow matter more than the first. The store has to make scent easy to choose online, show the value of a bigger pack, and make subscribing the easy option.
Frey sells plant-based liquid detergent, detergent sheets and laundry add-ons in perfume-style scents. The store helps shoppers pick a scent, then keeps it arriving on a schedule.
A laundry care store built around the reorder.
What we built.
Six parts of the store that do the selling.
-
01
Scent notes selector
Each scent shows its top, mid and dry notes, so shoppers can choose a fragrance they cannot smell online.
-
02
Subscribe and save
A subscription option on the product page delivers every 30, 45 or 60 days, with a portal to manage it.
-
03
Pack sizes by load
One, two and three packs are labelled by number of loads, so the larger pack is easy to compare.
-
04
Free-shipping progress bar
The cart drawer shows how much more to spend for free shipping and confirms when it applies.
-
05
Bundles and add-ons
A bundles collection, plus dryer sheets, stain remover and scent booster offered with quick buy on product pages.
-
06
Liquid or sheet chooser
A homepage split explains liquid detergent against sheets and sends each shopper to the right format.
What it does for Frey.
- Subscribe and save moves shoppers from a single bottle to a standing order.
- Pack sizes, bundles and paired add-ons give each order a reason to grow.
- The free-shipping bar nudges baskets past the threshold.
- Scent notes and a clear format choice take the guesswork out of a first order.
Our role.
What we measure: Conversion rate, average order value and subscription take-up.
Want a plan like this for your business? Start with a review.
We’ll find the part of your system that’s holding growth back.