A makeup store that turns one shade into a bundle.
- 02 · Brand
- 04 · Systems
- Platform
- Shopify
- Live store
- sacheu.com
- Industry
- Beauty and cosmetics
At a glance
SACHEU sells long-wear lip, cheek and eye makeup across a wide shade range. The store is built so shoppers can pick a shade fast, add a matching bundle and come back through rewards.
Colour cosmetics sell on shade confidence. The store has to show each shade clearly, make it easy to try more than one, and stop low-price items becoming low-value orders. Social reach and retail stockists drive awareness, so the site has to turn that interest into a fuller basket and a repeat customer.
Conversion rate, average order value and repeat purchase rate.
The brief
Colour cosmetics sell on shade confidence. The store has to show each shade clearly, make it easy to try more than one, and stop low-price items becoming low-value orders. Social reach and retail stockists drive awareness, so the site has to turn that interest into a fuller basket and a repeat customer.
SACHEU sells long-wear lip, cheek and eye makeup across a wide shade range. The store is built so shoppers can pick a shade fast, add a matching bundle and come back through rewards.
A makeup store that turns one shade into a bundle.
What we built.
Six parts of the store that do the selling.
-
01
Shade swatches on cards
Shade swatches with hot and new labels sit on product cards, so shoppers can add a colour without opening the product.
-
02
Bundles two ways
Pick a curated shade bundle on the product page, or build your own on a bundle page that shows the running saving.
-
03
Free-shipping bar in cart
The slide-out cart tracks progress towards free shipping and confirms when the order qualifies.
-
04
Photo and video reviews
Reviews with customer photos, videos, a star breakdown and brand replies sit on every product page.
-
05
Shoppable video
Shoppable creator videos on the homepage and product pages link to the products shown.
-
06
Rewards and referrals
A rewards and referral programme, linked from the main menu, gives customers a reason to reorder and share.
What it does for SACHEU.
- Shade bundles and a build-your-own option turn a single liner into a larger order.
- The free-shipping bar in the cart nudges small baskets past the threshold.
- Photo reviews and creator video answer the shade question before checkout.
- Rewards and referrals bring customers back for the next shade.
Our role.
What we measure: Conversion rate, average order value and repeat purchase rate.
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