A baby carrier store that sells by stage

Overview

Tushbaby sells hip seat carriers, slings and parent gear. The store is built to guide parents to the right carrier for their child's age, then add the straps, packs and attachments that go with it.

Goals

Stage-based navigation and the compare tool help parents choose with confidence, which supports conversion. Upgrade prompts, add-ons and paid personalisation raise average order value. HSA/FSA payment and a risk-free trial remove two common reasons to leave at checkout. Build-your-own sets and gift bundles give gift buyers a ready-made, higher-value basket.

The challenge

Parents buying a carrier want to know it suits their child's age, their body and their day. The store has to make the choice simple, take the risk out of buying a carrier online, and show what pairs well with it.

Our approach

Shop by baby's stage: The menu sorts products into newborn, baby and toddler stages, and the homepage matches each stage to a carrier. Carrier compare tool: Product pages compare carriers on weight range, carry positions, pockets and storage, with a tap to swap models. Upgrade prompts: The hip carrier page points parents to the 2-in-1 carrier, and the 2-in-1 page points owners to the attachment alone. Pairs-well-with add-ons: Packs, straps and changing pads sit under the add-to-cart button with colour choices and a one-tap add. Name and monogram option: Parents can personalise a carrier on the product page, choosing a font, up to nine characters and a colour. HSA/FSA and risk-free trial: HSA/FSA payment through Flex, a risk-free trial and the free-shipping line all sit beside the buy button.

Results

We do not publish this store’s sales figures without the client’s permission. The store is live at tushbaby.com; the full project page shows what we built and why it sells.