Overview
Fashion and apparel stores need advertising that turns into measurable online sales. We evaluated purchase activity, conversion tracking and actual return on ad spend: 3.61K purchases, about 49.84 conversions and 368.96% actual ROAS on €978 of ad spend.
Goals
What we set out to measure: actual ROAS, cost per purchase, purchase conversion rate, and revenue generated relative to advertising spend.
The challenge
Fashion and apparel e-commerce brands need to turn advertising investment into measurable online sales while keeping customer acquisition efficient.
Our approach
We evaluated performance through purchase activity, conversion tracking and actual return on ad spend (ROAS), to assess how effectively paid search supported online retail growth. During the reported period the campaign recorded 3.61K purchases/sales, approximately 49.84 conversions and 368.96% actual ROAS with €978 in advertising spend. The work covered Google Ads management for the store, purchase tracking and data-driven campaign evaluation.
What we did
- Evaluated performance through purchase activity, conversion tracking and actual return on ad spend (ROAS)
- Tracked actual ROAS, cost per purchase, purchase conversion rate, and revenue generated relative to advertising spend
- Reported the figures as recorded in Google Ads for Mar 1 – 24, 2026
Results
Google Ads, Mar 1 – 24, 2026: 3.61K purchases / sales, 49.84 conversions, 368.96% actual roas, €978 ad spend. Figures as reported in the account for this period; results vary with market, offer and budget.
- actual ROAS
- 368.96%
- purchases / sales
- 3.61K
- ad spend
- €978