Overview
Fitness and supplement brands need paid search that turns into sales at an efficient cost. We evaluated conversion tracking, spend and actual return on ad spend: about 1,900 clicks and 31.98 recorded conversions, with 521.88% actual ROAS on $3,520 of ad spend.
Goals
What we set out to measure: actual ROAS, cost per acquisition, purchase conversion rate, and revenue generated relative to advertising spend.
The challenge
Fitness and supplement brands need to turn paid search traffic into measurable sales while maintaining efficient advertising costs.
Our approach
We evaluated campaign performance through conversion tracking, advertising spend and actual return on ad spend (ROAS), to assess how effectively the campaign supported customer acquisition. During the reported period the campaign generated approximately 1,900 clicks and 31.98 recorded conversions, achieving 521.88% actual ROAS with $3,520 in advertising spend.
What we did
- Evaluated campaign performance through conversion tracking, advertising spend and actual return on ad spend (ROAS)
- Tracked actual ROAS, cost per acquisition, purchase conversion rate, and revenue generated relative to advertising spend
- Reported the figures as recorded in Google Ads for Feb 8 – Mar 6, 2026
Results
Google Ads, Feb 8 – Mar 6, 2026: 1.9K clicks, 31.98 conversions, 521.88% actual roas, $3.52K ad spend. Figures as reported in the account for this period; results vary with market, offer and budget.
- actual ROAS
- 521.88%
- conversions
- 31.98
- ad spend
- $3.52K