Overview
Beauty and skincare brands need to reach shoppers who are already searching, without letting acquisition costs run. We reviewed traffic, conversion volume and cost efficiency: about 2,010 conversions from 7,640 clicks at an average $5.74 per conversion, on $11,500 of ad spend in 30 days.
Goals
What we set out to measure: cost per purchase, purchase conversion rate, customer acquisition cost, and advertising spend efficiency.
The challenge
Beauty and skincare brands need to reach shoppers actively searching for skincare products while keeping customer acquisition costs efficient.
Our approach
We evaluated the Google Ads campaigns by reviewing relevant traffic, conversion volume and cost efficiency, to understand how effectively ad spend translated into customer actions. During the reported 30-day period the campaigns generated approximately 2,010 conversions from 7,640 clicks, with an average reported cost per conversion of $5.74 and total advertising spend of $11,500.
What we did
- Evaluated the Google Ads campaigns by reviewing relevant traffic, conversion volume and cost efficiency
- Tracked cost per purchase, purchase conversion rate, customer acquisition cost, and advertising spend efficiency
- Reported the figures as recorded in Google Ads for Jan 18 – Feb 16, 2026
Results
Google Ads, Jan 18 – Feb 16, 2026: 7.64K clicks, $5.74 cost per conversion, 2.01K conversions, $11.5K ad spend. Figures as reported in the account for this period; results vary with market, offer and budget.
- conversions
- 2.01K
- cost per conversion
- $5.74
- ad spend
- $11.5K