Overview
Taima sells pure titanium pans, pots, boards and utensils direct to US kitchens. The store is built to justify a premium price and move shoppers from one pan to a full set.
Goals
Duo, trio and full-set bundles lift average order value from a single-pan visit. The size finder and on-page care answers cut hesitation on a high-ticket first purchase. Lab proof and a risk-free guarantee give shoppers a reason to pay more than for a coated pan. Product pages double as sales pages, so paid traffic can land straight on the product.
The challenge
Premium cookware asks shoppers to pay more for something they cannot hold first. The store has to prove the material, answer safety and care questions on the page, and make the step from one pan to a set feel like the obvious value. Paid traffic lands on product pages, so each one has to work as a full sales page.
Our approach
Size finder: A one-question size guide matches pan size to how many people the shopper usually cooks for. Pan-to-set bundles: Duo and trio bundles with matching lids sit under the size picker, with full sets in the menu and on the homepage. Material comparison tables: Side-by-side tables set titanium against non-stick, steel, cast iron and ceramic on safety, care and lifespan. Lab-tested proof on page: Third-party purity and toxin test results sit on the product page, next to the warranty and money-back guarantee. Sticky add to cart: A sticky bar carries price, stock level and the add-to-cart button down the full length of the product page. Drawer cart: A slide-out cart with a free-shipping reward tier keeps shoppers on the page from add to cart through to checkout.
What we did
- Store setup and theme
- Product pages and checkout
- Upsells and bundles
- Landing pages
- App integrations
- Conversion testing
Results
We do not publish this store’s sales figures without the client’s permission. The store is live at taimatitanium.com; the full project page shows what we built and why it sells.