A makeup store that turns one shade into a bundle

Overview

SACHEU sells long-wear lip, cheek and eye makeup across a wide shade range. The store is built so shoppers can pick a shade fast, add a matching bundle and come back through rewards.

Goals

Shade bundles and a build-your-own option turn a single liner into a larger order. The free-shipping bar in the cart nudges small baskets past the threshold. Photo reviews and creator video answer the shade question before checkout. Rewards and referrals bring customers back for the next shade.

The challenge

Colour cosmetics sell on shade confidence. The store has to show each shade clearly, make it easy to try more than one, and stop low-price items becoming low-value orders. Social reach and retail stockists drive awareness, so the site has to turn that interest into a fuller basket and a repeat customer.

Our approach

Shade swatches on cards: Shade swatches with hot and new labels sit on product cards, so shoppers can add a colour without opening the product. Bundles two ways: Pick a curated shade bundle on the product page, or build your own on a bundle page that shows the running saving. Free-shipping bar in cart: The slide-out cart tracks progress towards free shipping and confirms when the order qualifies. Photo and video reviews: Reviews with customer photos, videos, a star breakdown and brand replies sit on every product page. Shoppable video: Shoppable creator videos on the homepage and product pages link to the products shown. Rewards and referrals: A rewards and referral programme, linked from the main menu, gives customers a reason to reorder and share.

Results

We do not publish this store’s sales figures without the client’s permission. The store is live at sacheu.com; the full project page shows what we built and why it sells.