Overview
Pluxy sells facial and body epilators and skin add-ons to women looking for an alternative to waxing. The buy box, bundles and proof sit on the homepage and on landing pages built for paid traffic.
Goals
Multi-pack pricing in the buy box moves shoppers towards the higher-value order. Instalment pricing lowers the upfront cost for shoppers still on the fence. Delivery dates, a guarantee and real reviews answer doubts before checkout. Testing tools on the storefront let offers and prices be compared on live traffic.
The challenge
A device for a sensitive concern has to win trust fast, often on a first visit from an ad. The page has to answer pain, safety and results questions, show real customers and make the multi-pack the easy choice. Payment flexibility and a clear guarantee matter when the shopper is still unsure.
Our approach
Solo and duo pack picker: Shoppers choose a solo or duo pack in the buy box, with the per-unit price and saving shown on each option. Pay in full or in four: A payment toggle in the buy box shows the full price next to interest-free instalments with Shop Pay. Delivery date timeline: An ordered, shipped and delivered timeline under the button shows expected dates before checkout. Comparison with the rest: A table and cost breakdown compare the device with tweezers, waxing, razors, creams and laser. Reviews and press bar: Customer reviews with a star breakdown sit on each landing page, with a press logo bar on the homepage. Landing pages for ads: Long-form pages per product take paid traffic straight to the buy box, without a trip through the catalogue.
What we did
- Landing pages
- Product pages and checkout
- Upsells and bundles
- Payments, shipping and tax
- App integrations
- Conversion testing
Results
We do not publish this store’s sales figures without the client’s permission. The store is live at pluxy.co; the full project page shows what we built and why it sells.