Overview
Nurecover sells a portable sauna, cold plunge tubs and chillers. The store is built around a few high-ticket products, each with a long product page that compares, reassures and sells.
Goals
Setup tiers show the better bundle at the point of choice, which lifts average order value. Comparison tables and plain setup facts answer the objections that stall high-ticket checkouts. Cart add-ons add accessory revenue without a separate upsell step. Testing tools on the store let offers and pages be tuned for conversion rate.
The challenge
A high-ticket recovery product has to beat the idea of a gym visit or a contractor-built sauna. The page has to compare clearly, explain setup in plain terms, cover warranty and returns, and offer the better setup at the moment of choice.
Our approach
Choose-your-setup selector: Boxed options let shoppers pick a tub-plus-chiller setup, each showing its saving, with a most-popular tag. Comparison tables: Side-by-side tables compare the sauna with a traditional sauna, and dry heat with steam. Cart drawer add-on: The cart drawer offers a matching accessory, such as the sauna floor mat, with a one-tap add. Guarantee and delivery box: Warranty, money-back guarantee, free delivery and returns sit under the add-to-cart, with delivery times by region below. Loox photo reviews: Loox reviews with customer photos and verified badges run on each product page. Offer codes and timers: Sale codes and order-within timers sit in the buy box, with gifts listed for the sauna.
What we did
- Shopify theme development
- Product pages and checkout
- Upsells and bundles
- App integrations
- Payments, shipping and tax
- Conversion testing
Results
We do not publish this store’s sales figures without the client’s permission. The store is live at nurecover.com; the full project page shows what we built and why it sells.