$33,749 in purchase value for a skincare brand

Overview

Skincare e-commerce brands need to turn social audiences into paying customers at a profitable return. We evaluated website leads, purchase conversion value, purchase ROAS and cost: $33,749 in purchase value, an average 3.31x purchase ROAS and 234,723 people reached on about $10,208 of ad spend.

Goals

What we set out to measure: purchase ROAS, cost per purchase, purchase conversion value, and customer acquisition cost.

The challenge

Skincare e-commerce brands need to convert social media audiences into paying customers while maintaining profitable advertising performance.

Our approach

We evaluated the Meta Ads campaigns through website leads, purchase conversion value, purchase return on ad spend (ROAS) and advertising costs, to understand how Facebook and Instagram advertising contributed to online sales. Across the reported period of November 12, 2022 to December 12, 2025, the campaigns recorded $33,749 in purchase conversion value, an average purchase ROAS of 3.31x and 234,723 people reached, with approximately $10,208 in total advertising spend.

Results

Meta Ads, Nov 12, 2022 – Dec 12, 2025: $33,749 conversion value, 3.31 purchase roas, 234,723 reach, $10,208 ad spend. Figures as reported in the account for this period; results vary with market, offer and budget.