$198K in purchase value for a home furniture brand

Overview

Home furniture brands need to turn social engagement into high-value purchases at an efficient cost. We tracked website purchases, purchase conversion value, reach and cost per purchase: 94 purchases, $198,181 in purchase value and 89,486 people reached on about $2,378 of ad spend.

Goals

What we set out to measure: purchase ROAS, cost per purchase, purchase conversion value, and customer acquisition cost.

The challenge

Home furniture e-commerce brands need to turn social media engagement into high-value purchases while maintaining efficient advertising costs.

Our approach

We focused on Meta Ads campaign performance across website purchases, purchase conversion value, audience reach and cost per purchase, to evaluate how Facebook and Instagram advertising contributed to online sales. Across the reported period of November 16, 2022 to December 16, 2025, the campaigns recorded 94 total purchases, generated $198,181 in purchase conversion value and reached 89,486 people with approximately $2,378 in total advertising spend. The work covered Meta Ads management for the store, purchase optimisation and revenue-driven campaign analysis.

Results

Meta Ads, Nov 16, 2022 – Dec 16, 2025: 94 purchases, $198,181 conversion value, 89,486 reach, $2,378 ad spend. Figures as reported in the account for this period; results vary with market, offer and budget.