$6,058 in sales for a home decor brand

Overview

Home decor e-commerce brands need social audiences that turn into paying customers at a profitable return. We managed the Meta Ads campaign around website purchases, conversion value and ROAS: 83 website purchases, $6,058 in purchase value and a 4.95x purchase ROAS on $1,223 of ad spend in 30 days.

Goals

What we set out to measure: purchase ROAS, cost per purchase, purchase conversion value, and customer acquisition cost.

The challenge

Home decor e-commerce brands need to turn social media audiences into paying customers while maintaining profitable advertising performance.

Our approach

We managed the Meta Ads campaign with a focus on website purchases, purchase conversion value and return on ad spend (ROAS), to evaluate how Facebook and Instagram advertising contributed to online sales. During the reported 30-day period of April 17 to May 17, 2026, the campaign generated 83 website purchases, recorded $6,058 in purchase conversion value and achieved a 4.95x purchase ROAS with $1,223 in advertising spend. The work covered Meta Ads management for the store, purchase optimisation and data-driven campaign analysis aimed at improving online sales efficiency.

Results

Meta Ads, 17 Apr – 17 May 2026: 83 website purchases, $6,058 conversion value, 4.95 purchase roas, $1,223 ad spend. Figures as reported in the account for this period; results vary with market, offer and budget.