Overview
Fitness and workout apps need cost-effective user acquisition across Google Play and the App Store. We managed the Meta Ads app install campaigns around audience targeting, app promotion and cost per install: 465 installs, 26,689 people reached and an average $0.39 per install on $182 of ad spend in 30 days.
Goals
What we set out to measure: cost per install (CPI), total app installs, audience reach, and advertising spend per acquired user.
The challenge
Fitness and workout app businesses need cost-effective user acquisition to grow downloads across Google Play and the Apple App Store.
Our approach
We managed the Meta Ads app install campaigns, focused on audience targeting, mobile app promotion and cost-per-install optimisation. During the reported 30-day period the campaigns generated 465 app installs, reached 26,689 people and recorded an average cost per install of $0.39 against $182 in total advertising spend.
What we did
- Managed the Meta Ads app install campaigns, focused on audience targeting, mobile app promotion and cost-per-install optimisation
- Tracked cost per install (CPI), total app installs, audience reach, and advertising spend per acquired user
- Reported the figures as recorded in Meta Ads for 2 Jun – 2 Jul 2026
Results
Meta Ads, 2 Jun – 2 Jul 2026: 465 app installs, $0.39 cost per install, 26,689 reach, $182 ad spend. Figures as reported in the account for this period; results vary with market, offer and budget.
- app installs
- 465
- cost per install
- $0.39
- ad spend
- $182